Waxing UnLyrical

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

As a first step, we reached out to Jenn Im, Korean-American fashion and beauty vlogger, and fashion designer, best known for her YouTube channel, previously titled ClothesEncounters. Her content had more than 39,000 views and more than two million engagements.

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Blogging Upstream

Waxing UnLyrical

In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping. Go ahead, Google “women over 40”: fashion and beauty tips… sexiest women over 40… infertility… Oprah’s ‘Project Makeover,’ etc.

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How to Grow Your B2B Facebook Community

Waxing UnLyrical

It’s much easier to potentially get new Likes if people simply enjoy your content. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. Reach Out the “Old Fashioned” Way. Content that inspires high-energy emotion like awe, anger, or anxiety.

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Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

Content is evolving and so are the ways in which people consume it. What sort of content do they post online? Influencers curate content that caters to the interests of their followers. The content is creative, interesting, serves a purpose and captures their followers’ attention. Guest Post by Taral Patel. Let’s face it.

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ECM in the Cloud: A “CYA” for Press Agents

Waxing UnLyrical

However, some industries are embracing cloud-based ECM solutions in a creative, proactive fashion. Prior to state and local politicians leveraging electronic content management (ECM) technology, I was informed that senior press officials were frequently called on after-hours to retrieve and review archived statements.

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Lowcountry and the Real Time Social Dining Experience

Waxing UnLyrical

He then communicated promptly to staff and Executive Chef Oliver Gift that there was a birthday being celebrated and content relating to the restaurant being shared in social media. Beverage Director Tisean Daniels paid attention to the tweets (below) and mentions of the restaurant coming from our table of social media-loving guests.

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A Heart to Heart with My Industry: Five Ways to Improve the Business Consulting Industry

Waxing UnLyrical

For example, as a message strategist, it is not my job to generate 100% of the messaging for organizations; it’s my job to manage the tasks that will create clever content for organizations as part of the overall marketing mix. Nevertheless, the struggle to collaborate is real. One approach: focus on fields you normally wouldn’t focus on.