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How companies use video content on social media

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If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. In 2016 and 2017, a report published by Tubular Insight revealed that the consumption of branded videos increased an impressive 258% on Facebook. But how is your video marketing performance?

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Facebook Video: Why It’s Time to Pay Attention

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Facebook’s native video feature, though accused of resorting to cheap audience-building tricks in its early days, is now a powerhouse in a market long-dominated by YouTube, Vimeo, and Vine. If your social media strategy campaigns rely on video distribution in any form, you’ll want to take a look under the hood of Facebook video.

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Facebook Video: Why It’s Time to Pay Attention

Visually SM

Facebook’s native video feature, though accused of resorting to cheap audience-building tricks in its early days, is now a powerhouse in a market long-dominated by YouTube, Vimeo, and Vine. If your social media strategy campaigns rely on video distribution in any form, you’ll want to take a look under the hood of Facebook video.

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Interactive posts for social media: how to approach and engage your audience

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Among the best Content Marketing strategies, interaction on social media is one of the best when it comes to bringing results in the short and medium terms. With the right content, you will be able to retain and delight users with thought-provoking and highly engaging content. What is social media interaction?

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How to Plan Your Social Media Strategy for Better Engagement

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Facebook, LinkedIn, Instagram: it’s essential to understand which of those social channels are best to communicate with your audience. For instance, you might want to drive conversions and sales through your Facebook page and create brand awareness with your LinkedIn profile. Know how your audience consumes content.

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Which social media channels should your brand be present?

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Companies have a lot more to gain from joining Facebook, Instagram, Twitter, and other such platforms. As you are probably aware, each social media platform caters to a type of audience and content, and you should consider that when building your strategy. That means that those channels are the best way to reach as many as 3.5

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2021 Prediction: Less Focus on Traffic and Followers, More Focus on Engagement

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After all, even the best content in the world isn’t going to do your brand much good if no one sees it and you are simply shouting into the void. This second post is much more likely to be deemed valuable content and thus displayed to a larger percentage of your followers. Views alone do not often translate into revenue.