Small Business Mavericks

JANUARY 2, 2015

There really isn’t a way to separate content from optimizing your site for search. That’s because content is what searchers are looking for — although when we are struggling to come up with keywords, coding, and other SEO stuff, it’s easy to lose sight of the fact. What Do Your Visitors Look For?

Content 70

Content Engineering Sites Applications 70

Small Business Mavericks

MAY 25, 2012

Online content can be a powerful tool when it comes to promoting your business. We have in the past discussed problems with stale content and how search engines now prefer fresh and up-to-date content. The problem is, old content still rises to the top in search results, especially when it comes to images and videos.

Content 98

Content Video Cost Engineering 98

Small Business Mavericks

DECEMBER 26, 2014

Here’s what Google says it looks for: providing relevant, useful, and original content. promoting transparency and fostering trustworthiness on your site (for example, by explaining your products or services before asking visitors to fill out forms sharing their own information).

Sites 146

Sites Cost Mobile Google 146

Small Business Mavericks

OCTOBER 8, 2014

I think a content audit should be done about every six months, because you consistently are adding content to your site, and it’s easy to inadvertently change something. You are consistently adding content to your site, right? Facebook buttons should go to your business page on Facebook, for example.

Directory 111

Directory Engineering Sites List 111

Small Business Mavericks

DECEMBER 4, 2013

The example they use is a comparison in search data between “Harvard University” and “Rice University.” With the death of Google’s free keyword research tool and “not provided” information, webmasters need to find more useful ways to conduct keyword research. It looks like its getting better.

Comparison 101

Comparison Trends Google Research 101

Small Business Mavericks

FEBRUARY 19, 2012

Take a tradesperson as a an example. If we take the tradesperson as an example, they could buy into a franchise (which offered training and support for the ‘business’ side of their business), partnered with accountants and bookkeepers for financial advice, and perhaps even partnered with marketing professionals.

Small Business 107

Small Business SEO Training Examples 107

Small Business Mavericks

JANUARY 20, 2012

It is, to a certain extent, a repackaging of content that Google has published over the years. I won’t go into the actual information published by Google, I’m sure there are many others who will – what interests me more is the concept, and whether or not it could be replicated on other websites – and I think it can.

SEO 87

SEO Publishing Google Social Media 87