Convince & Convert

JULY 6, 2010

Employees are going to find a way around the policy and CIOs or IT departments should try to find a happy medium where some social media apps will be blocked and some left accessible. Palo Alto Networks created a new software that any IT department would be interested in. Thanks for sharing. Im Jay Baer.

CSR 137

CSR Social Media Strategy Consultant 137

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MAY 26, 2010

Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter.

Social Media 134

Social Media Consultant Video Strategy 134

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APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Fifty percent! Mobile device usage indicates potential influencer status.

Social Media 147

Social Media Strategy Influencer Social CRM 147

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JUNE 22, 2010

Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. For whom is it more important to have a humanizing social media presence? A B2B software company, or Skittles? Lastly, the people factor is huge. Im Jay Baer.

Social Media 130

Social Media B2B Company Consultant 130

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APRIL 8, 2010

Because as a content consumption device, the iPad is simply without peer. Using the iPad to do something as mundane as check headlines on your local newspaper’s Web site becomes a visceral, tactile experience as your ability to touch and move content redefines the physiology of the task. Same with email.

iPad 136

iPad Content iPhone Wireless 136

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SEPTEMBER 20, 2010

I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. It works for those kinds of accounts because the content or offering is SOOOO valuable that the engagement would only dilute it. link] [link] What Can We Learn From Top Content Marketing Blogs?

Social Media 159

Social Media Statistics Strategy Research 159

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SEPTEMBER 21, 2010

I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

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AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. Too often, standard charts and graphs included in software are just that, standard. They provide numbers, not insights. Im Jay Baer.

Social Media 119

Social Media Strategy Analysis Reputation 119

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SEPTEMBER 21, 2010

Another couple of points that readers may want to consider in the second section would be the ability to sort content by influence, engagement, comment count, followers etc… Often helps to surface the posts/tweets that may need the most attention first. And of course thanks for including Radian6.

Social Media 155

Social Media Radian6 Strategy SM2 155

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SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

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SEPTEMBER 1, 2010

I see lots of signs that Social Media is no longer a single stand-alone savior, but just another tool that companies should use in reaching their customers… one that, if implemented well, can bring lots of benefits, but if implemented poorly, will fail. link] Matt Ridings – Techguerilla If I can be a complete geek for a second.

Social Media 120

Social Media Consultant Social CRM eBook 120

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SEPTEMBER 15, 2010

The Internet has raised the bar for the quality of content companies produce and the glossy, self-serving, text-heavy brochures just don’t work anymore. One of our projects is “Mission Igniter&# where I interview both Church and Cause leaders in the northwest to build a content archive of stories. It is absolutely perfect.

Social Media 165

Social Media Strategy Social CRM Consultant 165

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SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Social CRM 145

Social CRM Twitter B2B CoTweet 145

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SEPTEMBER 2, 2010

A love for software and hardware and figuring out how new stuff can change behavior is a handy attribute in the social media business. Revolutionary As we adopt social media to connect personally and with companies, businesses will need to respond. link] jaybaer What’s the date on that again Finn?

Social Media 153

Social Media Strategy Consultant Social CRM 153

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APRIL 7, 2010

It has natural constraints on where and when you would use it to create content – just as Yelp does. Easy to semi-automate with software, etc. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. I don't think the time issue is hugely important here. Im Jay Baer.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

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SEPTEMBER 21, 2010

South by Southwest is distinct in its programming methodology, letting attendees vote (in part) for which sessions will be staged, which unfortunately makes for a lot of extra-pithy titles with weak content. But now, even the best content is beyond the official SXSW boundaries. as they are in Asia, just not yet.

Social Media 126

Social Media Strategy Conference Eventful 126

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JUNE 16, 2010

It's a new way to use social media from a sales standpoint that is being overlooked. link] #marketing #online #socialmedia blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. By offering relevant industry information and quality posts you become a trusted source and sales will naturally follow.

Social Media 119

Social Media Strategy Mobile Consultant 119