Waxing UnLyrical

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Why Buffer, HootSuite and Post Planner are the Holy Trinity of Managing Social Media

Waxing UnLyrical

When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. as much as I could, what I do find very useful, outside of the publisher, etc., HootSuite.

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When The Supremes Rang My Bell

Waxing UnLyrical

You just read When The Supremes Rang My Bell , originally posted on Waxing UnLyrical , published by Shonali Burke. Because to be a part of the public relations profession… … working for an agency that does a ton of (great) work in the health care area… … be physically in D.C… When The Supremes Rang My Bell.

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Monday Roundup: Influencer Relationships

Waxing UnLyrical

And that’s because influencer-led content can often reach your desired audience in a more meaningful way than traditional media efforts. If You Want Your Content Marketing to be Great, Ask Influencers to Participate. 4 Questions to Incorporate Influencer Outreach into Content Marketing. Check out these posts. ” 3.

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Monday Roundup: A Goodie Bag of #measurePR

Waxing UnLyrical

And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! She was kind enough to post this recap of the chat which covered creating an effective measurement plan, linking content, Google Analytics (and its PR dashboard), and much, much more.

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#SocialPR Spotlight: Greg Rokisky

Waxing UnLyrical

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!). Hi friends!

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#measurePR Recap (June 2016): Live from #AMECSummit

Waxing UnLyrical

The international panel of guests included: Chief Strategist at Ceralytics, a beta content intelligence platform, Brandon Andersen ; CEO of Pure Performance Communications, Deirdre Breakenridge ; Media Analysis Director at Universal Information Services, Austin Gaule ; and. Yet online, it’s all RAH RAH RAH!!! Someone pinch me!

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A Primer on TweetLevel

Waxing UnLyrical

As communication channels become more dynamic and interactive, true influence is derived by having two-way dialogues, asking questions and by posting interesting and informative content. Backed up by the Web Science team at the University of Southampton, influential people can be: idea starters, amplifiers, curators, commentators or viewers.