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What is a customer journey map and how to make your own [examples included]

Sprout Social

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use.

Examples 104
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7 Skills to Improve Your Chances of a Better Job

The Realtime Report

Considering this growing market trend, it’s no surprise that those who wish to land a profitable job need to focus on improving and building upon their computer skills. Considering the huge amount of data that companies handle these days, spreadsheet and database management skills are unsurprisingly topping the list.

Skills 128
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Building a New Kind of Cruise Community

Waxing UnLyrical

Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. Here are the working assumptions we’re beginning with for our website and mobile app. Assumption 1: Create content. For me this is as much a cause as it is a business play.

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7 Ways to Take the Media World by Storm

Convince & Convert

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Make Mobile Your Top Channel Strategy. Remember when eBay was the online auctions king?

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Foundations for integrated digital marketing

Sherrilynne Starkie

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Earned Media Foundations.

Marketing 284
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My 9 Favorite Wordpress Social Media Plugins | jasonyormark.com

Jason Yormark

These add ons turn what essentially is a blogging platform, into just about any type of site you want from community to content management systems to storefronts. Social Media is all about sharing information, and when you get users to your blog, you should do all you can to share relevant information to them.

WordPress 205
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5 Copywriting Techniques That Affect SEO

Writtent Blog

Today, they realize that someone searching “cellphone” might equally benefit from results on “smartphone” or “mobile phone.” You don’t need to stuff keywords into your content to rank for a particular term. Pay Attention to Content Length. Content length matters to your users, and that means it matters to search engines.

SEO 40