Convince & Convert

APRIL 13, 2010

All of us have influences. Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People. Sounds like the playbook for successful brand/customer relationships on the social Web, does it not? Who influenced you, and why?

Social Media 113

Social Media Strategy Influencer Education 113

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MAY 25, 2010

I was there speaking at the Counselor’s Academy PRSA annual conference. Thanks for bringing it to CA conference! Counselor’s Academy is the section of PRSA for owner’s of small and medium independent agencies). link] Jose Huitron Jay, thanks for sharing these outstanding keys. If you missed it, read the recap.

Marketing 124

Marketing Social CRM Conference Social Media 124

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SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 160

Social Media Statistics Strategy Research 160

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FEBRUARY 10, 2010

Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person.

Social Media 128

Social Media Marketing Social CRM Consultant 128

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MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. With free membership open to all women, JaneNation combines social networking with opinion collection. What do you think of this approach? How can I help you?

Social Media 126

Social Media Case Study Strategy Study 126

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MAY 13, 2010

Bowen RT @jaybaer: 18 Social Media Quotes My Wife Is Sick of Hearing Me Say [link] [link] Socially Influence RT @jaybaer: 18 Social Media Quotes My Wife Is Sick of Hearing Me Say [link] [link] TweepTips 18 Social Media Quotes My Wife Is Sick of Hearing Me Say [link] [link] Lee Johnson ??? How can I help you?

Social Media 153

Social Media Strategy Social CRM Consultant 153

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SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Do you have influence or a bunch of followers? =-. Do you have influence or a bunch of followers? =-. Do you have influence or a bunch of followers? =-. Then this is the blog post for you.

Social Media 167

Social Media Strategy Consultant Conference 167

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JULY 20, 2010

While alterations to search algorithms are helping to bring this to fruition, social media has been the real game-changer, placing the power of relevance distinction in the hands of the consumers. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 141

Social Media Strategy Consultant Blogger 141

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FEBRUARY 5, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. How can I help you?

Disqus 109

Disqus Social CRM Patterns Consultant 109

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JUNE 24, 2010

One of the local Twitterati here had Chris Brogan up to Maine for a social media conference, and I caught it on UStream. But, I'm n… [link] [link] Rinforside web 3 Ways Infomercials Can Inspire Your Social Media #socialmedia [link] [link] Onit Marketing Never bought a shamwow? I'd buy a book from him.

Social Media 122

Social Media Strategy Social CRM MySpace 122

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JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs. How can I help you?

CSR 138

CSR Social Media Strategy Consultant 138

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FEBRUARY 23, 2010

Thus, one of the first questions I recommend you ask about your social program is whether it’s true mission is to gain customers, or retain the ones you have. If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. How can I help you?

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

MARCH 25, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. How can I help you?

Social Media 117

Social Media Strategy Statistics Metrics 117

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JULY 22, 2010

While the willingness to invest indicates that businesses recognize the potential to develop deeper connections with their consumers in the social sphere, many are still uncertain as to how to best join the conversation.

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. You have to commit to social media for the long haul to see the benefits.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

APRIL 6, 2010

Remember however, that many factors influence popularity at the individual content piece level. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Don’t make assumptions – test them. How can I help you?

Brands 145

Brands Content Social Media Consultant 145

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MAY 11, 2010

RT @bullseyevideo: 4 Steps to Drive Sales with a Social FAQ – [link] [link] Wisdominthemind I admire their endless support, and endless believing. If since young age they receive good influence by person they admire, they would have became great people with great vision about work and determination. How can I help you?

FAQ 139

FAQ Content Consultant Social Media 139

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JULY 14, 2010

[link] #sm [link] Richard Becker Best Fresh Content Pick: Social Media is the Servant of Strategy, Not the Master [link] by @membershipjedi [link] Martin Seibert I definitely like your approach and I fully agree, that strategy comes first and social media and tracking follow. al definitely should influence strategy though.

Social Media 136

Social Media Strategy Metrics Organization 136

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SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-.

Social Media 149

Social Media B2B Strategy Consultant 149

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AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. I especially like your last point — if social media has changed anything, it's changed the definition of influence. What do you think? Frank_Strong This is a great post Jay.

Questions 161

Questions Social Media Consultant Education 161

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JULY 28, 2010

What colors tend to influence rooms? Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How to know when it's time to toss that watch. If it's not the battery, what else on a watch is fixable? Painting business?

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media 151

Social Media Strategy Consultant Web 2.0 151

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SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? Another couple of points that readers may want to consider in the second section would be the ability to sort content by influence, engagement, comment count, followers etc… Often helps to surface the posts/tweets that may need the most attention first.

Social Media 157

Social Media Radian6 Strategy SM2 157

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SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. At one point we discussed headline writing and what draws clicks within the social media content universe. Mostly from me, with some terrific assistance from talented guest authors. How can I help you?

Social Media 142

Social Media Strategy Social CRM Consultant 142

Convince & Convert

APRIL 14, 2010

Geek Squad Founder Robert Stephens was asked about the contradiction of a services company providing helpful videos at a conference where I spoke. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Social Media 129

Social Media Consultant Health Care Questions 129

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APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

AUGUST 26, 2010

Keyword Volume and Analysis – Comparative data across multiple terms Influencer Report – Who is talking about you that has disproportionate online influence? Excellent Social Archive Capabilities But given that RowFeeder is intended for the data warrior, my favorite feature is the spreadsheet capture of all mentions.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

MARCH 9, 2010

A recent feature on CIO.com on “ 10 of World’s Strangest Social Networks &# gets it all wrong. Somebody’s “strange&# social network is someone else’s potentially thriving customer community. " by @jaybaer [link] – Are you missing the *right* social networks?

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

AUGUST 31, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why Influence Mining is the Next Gold Rush Why D.I.S. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

JULY 8, 2010

Shameless Plus – For more insights on what influences email deliverability, check out our Letters to the C-Suite: Getting Serious About Permission & Deliverability). In fact, it’s quite telling that every single social network still requires members to sign-up with an email address. Why is this? link] Jeffrey K.

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

FEBRUARY 9, 2010

It has become so easy to share, that 'trust' is THE main component of influencers. kahuna7 Jay, I don't normally comment on your posts (which I should) but I find myself redistributing your posts to my sphere of influence quite often because of how great your content has been now for about the last year. How can I help you?

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

JULY 13, 2010

Clients can tell if you are just spouting platitudes that you picked up from a two day immersion conference. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Stop delegating and start absorbing. You Can Start the Fire The good news?

Social Media 140

Social Media Strategy Consultant SEO 140

Convince & Convert

AUGUST 4, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why Influence Mining is the Next Gold Rush Is Twitter for Business Even Worth the Trouble? I imagine some people will see each and be negatively influenced. That’s step 1.

Social Media 132

Social Media Strategy Comments Course 132

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SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. The company can’t ignore me then!&# Which do you believe? Check out the Twitter X-Factors study here.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

SEPTEMBER 21, 2010

Find a tweet your competitor sent, and see how many times it was retweeted, by whom, which among them are influencers, etc. Sexy Bookmarks Plug-in My friend Michael Stelzner from Social Media Examiner (where I guest post monthly), turned me on to this excellent plug-in that improves upon the social sharing user interface.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

JULY 9, 2010

In fact, if you’re a marketer, online influencers generally agree that getting free products to review is great, but the trump card is the authenticity and transparency something experiential offers. And the online influencers recognized that for what it was: transparent and authentic.

Influencer 123

Influencer Ustream Authentication Social CRM 123

Convince & Convert

AUGUST 3, 2010

3 Ways Facebook is Killing Your Website" [link] [link] Social Media Guide RT @jaybaer: "R.I.P. I don't think everybody will be happy with the way Facebook is using and developing her influence on the web. I can carry my persona across multiple sites and that persona ties back to a social network site.

Social Media 167

Social Media Facebook Marketing Consultant 167