Remove Compete Remove Reputation Remove Sentiment Remove Social Networking
article thumbnail

How named entity recognition (NER) helps marketers discover brand insights

Sprout Social

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. NER is also critical in tracking brand reputation.

Brands 84
article thumbnail

Brand experience: Why it matters and how to build one that works

Sprout Social

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 109
article thumbnail

How to analyze customer reviews for brand insights

Sprout Social

Price may be an important factor but product quality, after-sales service and how competing brands compare, are important too. Manage brand reputation With rising consumer awareness, brands need to make sure they are always fostering a positive brand reputation. Profiles tab: View metrics at the individual profile level.

Review 125
article thumbnail

How To Harness The Power Of Twitter Hashtag Analysis

Keyhole.co

8 Ways to leverage Twitter hashtag analytics With thousands of brands competing in your niche, it’s difficult to stand out on Twitter. Input up to 3 brands and Keyhole compares your brand over time against those competitors, revealing trends, impressions, key posts, share of voice, and sentiments. However, it’s not impossible.

Hashtag 52
article thumbnail

Understanding and exploring core social media features

Sprout Social

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. And don’t forget about social listening. And we agree!

article thumbnail

The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters. Guest Post by Dan Beltramo. Sales and Marketing are measured by their business impact, and PR will be, too.

Nielsen 140
article thumbnail

How to build a better business with B2B social listening

Sprout Social

Behind every @mention notification is some sort of sentiment or feedback your business can learn from and act on. Customers and critics are anything but shy on social media. For B2B brands, call-outs for poor customer service, bad product experiences and pricing concerns can be particularly painful for your reputation.

B2B 102