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Poor Social Responsiveness Risks Tarnishing a Brand’s Image

Techipedia: Tamar Weinberg

While smaller companies will struggle to maintain the level of content creation that large corporations with extensive marketing budgets can, they are at no significant disadvantage when it comes to using social media for community building and customer service. Social marketing is conversational marketing in large part. Like this post?

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An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma

Techipedia: Tamar Weinberg

Companies always strive for ways to create brand awareness. As everyone knows, the big companies will always have an advantage in this field due to their surplus of money which forces the smaller companies to think more creatively. Timberland is one of the best examples of a company that is socially responsible.

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How I Network on Friendster, Facebook, MySpace, and LinkedIn Â?

Techipedia: Tamar Weinberg

by Tamar Weinberg on December 19, 2007 Share How do you leverage different social networks? The only Random person (hence 0%) is another girl named Tamar Weinberg. Granted, some companies use MySpace quite efficiently , but I feel that it targets a different demographic. Reply Jon Kelly December 19, 2007 at 10:52 am Ok, Tamar.

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Tweet Spinner Review: A Powerful Application to Manage Your Tweets

Techipedia: Tamar Weinberg

For a big company account, it’s difficult to actually engage all day long (and all week long, especially if you’re a 9-5 shop). Let’s say I am a competitor of the guy behind the blue widget factory (@BlueWidgets) because I own red widgets. It’s especially difficult to build up a strong following.

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

by Tamar Weinberg on July 8, 2008 Share With many individuals finding great success with social media (and as an aside, a basic understanding of search engine optimization ), they immediately consider themselves social media marketers and consultants (as well as seasoned SEOs) and offer to sell their promotional services.

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7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy.

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Blogging Etiquette in the Face of a PR Pitch: What Miss Blogging.

Techipedia: Tamar Weinberg

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. Keep the good stuff comin’, Tamar. Reply Todd Defren February 10, 2010 at 10:18 am Great stuff, Tamar. Reply Tamar Weinberg February 10, 2010 at 10:48 am Susan, absolutely! We both have difficult jobs.

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