Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Actually, SEM is used pretty often; in 2012, 64% of b2b companies and 73% of b2c brands used pay-per-click (PPC) advertising to drive leads.

Review 186

Review Marketing Metrics Meeting 186

Webbiquity SMM

SEPTEMBER 16, 2013

This isn’t to say that Facebook should be a central part of every company’s social strategy. Yes, it’s true that in the final analysis, if a marketing activity isn’t positively contributing to the bottom line, a company shouldn’t be spending time, effort or money on it. Social Mentions.

Metrics 195

Metrics Marketing Class ROI 195

Webbiquity SMM

JANUARY 24, 2011

Monitor social media discussions of your company or product in real time? In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&#

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. companies now use social media in their marketing efforts.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

AUGUST 23, 2010

determining which topics generate the highest traffic and comment activity on a company blog, what time of day is most productive for tweeting, etc.). Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Compelling piece except for his use of the phrase social media campaign (argh).

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. What are people saying about your company / brand on social media sites?

Tools 170

Tools Social Media Netvibes Lithium 170

Webbiquity SMM

JULY 30, 2019

Some companies succeed by innovating, continually improving product quality, and listening to their customers. Looking at large numbers of tweets about it over different time frames, it appears sentiment is running roughly nine to one against the new look. And some succeed despite not doing any of those things. What Twitter Has Done.

Report 122

Report Twitter B2B MySpace 122

Webbiquity SMM

JUNE 14, 2011

But few companies have sufficiently sophisticated analytics in place today to do this properly. • Use Knowem.com to claim your (and your company’s) profile across social networks; you don’t have to be active on all of them (only the ones where your customers and prospects are). • And correlations are good data. •

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

MARCH 26, 2012

Oh well, whatever you call the discipline of maximizing a company’s online visibility in a world where search is much more than Google-Yahoo-Bing and where web presence is much more than a corporate website, here are 18 of the best blog posts and articles from the past year on how to do it well.

Tips 183

Tips Reputation SEO B2B 183

Webbiquity SMM

FEBRUARY 4, 2014

” The Death Of Social ROI — Companies Are Starting To Drop The Idea That They Can Track Social Media’s Dollar Value by Business Insider. ” Brands are instead focusing on reach, engagement and sentiment metrics. Are brands moving away from trying to quantify the ROI of social media marketing? .”

ROI 204

ROI Social Media FeedBlitz Metrics 204

Webbiquity SMM

FEBRUARY 13, 2017

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting.

Tools 207

Tools Social Media Netvibes Sample 207

Webbiquity SMM

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass. For Companies: 10 Questions to ask yourself before entering social media by Mindjumpers. 85% of Inc. Mistakes were made.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

SEPTEMBER 22, 2015

For smaller companies, Meshfire, Sendible, and Hootsuite lead the pack. And for the midsize company, Sendible, Meshfire (again), and Oktopost are leaders. It’s unusual to have sentiment analysis available for a monitoring tool with a relatively low starting price” of under $100 per month). Other tools you can’t ignore?

Review 100

Review Tools Social Media HootSuite 100

Webbiquity SMM

SEPTEMBER 15, 2010

How about a real-time search tool to see what’s being said about your company or any topic of interest right now? blogs, microblogging sites, social bookmarking, images, video), and shows associated metrics like sentiment, top keywords, top users (who’s talking about this topic most actively) and sources.

Tools 188

Tools Social Media Radian6 CoTweet 188

Webbiquity SMM

MARCH 3, 2015

Lauren Kaye shares a handful of helpful Twitter engagement tips in this short but smart post, among them engaging like eBay (“As the company with the highest engagement score, eBay’s Twitter feed should be the glowing example for social strategies. A to Z of Bite-Size Twitter Tips For Business Startups by Social Success. ** 5 STARS. .”

Tips 100

Tips Twitter How To Hashtag 100

Webbiquity SMM

MAY 2, 2017

But as companies grow, and produce more content, their needs may become more sophisticated. The company says its scalable SEO platform lets you view marketing channel insights, perform daily SERP tracking, do keyword and topic discovery, and gain content recommendations, while checking out competitor intelligence.”

Tools 201

Tools Sample Samples Marketing 201

Webbiquity SMM

MARCH 27, 2017

Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. Add multiple companies (as an agency or social media consultant may manage) and it borders on overwhelming. Instagram has more users than Twitter. ” — iag.Me. 3) Radian6 (aka Social Studio). ” — Visually.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Webbiquity SMM

APRIL 9, 2012

CommerceTools uses cloud-based technology to help companies streamline the distribution of products, supplies, services and content to individuals or groups by simplifying and automating order and fulfillment processes. The 5 Best Free Tools For Making Slick Infographics by Fast Company. ALOT. ** 5 STARS.

Review 200

Review Tools Social Media Klout 200

Webbiquity SMM

JANUARY 24, 2012

And many companies that jumped in early experienced failures and disappointments, pulled back, and then re-approached social media from a more strategic angle. What’s the most effective way to grow a company’s social influence? While certain aspects of social media have stabilized (e.g.,

Social Media 190

Social Media Tips ROI Nielsen 190

Webbiquity SMM

MARCH 4, 2014

Invite bloggers to your company events, give them a peak “under the hood,” and the collective “media coverage” generated can be tremendous. They know the company’s products, people, policies and procedures from the inside. Yet companies big and small have struggled to capitalize on this potential.

Review 205

Review Radian6 Guidelines Policies 205