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Planning a merger or acquisition? Don’t forget social media

Sprout Social

And yet in all of that planning, many companies completely overlook social media as part of their M&A process. M&A can be complicated, but having a structure and plan in place ensures you set your company and your social media team up for success. Let’s post on social media about it.”

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7 risks of not prioritizing social media governance

Sprout Social

Anyone who manages their company’s social media for a living operates every day in fear of being the one at the helm when the company Twitter account is hacked. Let’s state the obvious: Social media governance is not the sexy side of social. This is a critical error of epic proportions.

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Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

Tylenol Uses Social Listening to Identify a New Audience. And social listening can help you do it. Pharmaceutical brand Tylenol did exactly that when it discovered headaches are a common complaint in members of a sizable niche: knitting. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. The result?

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Never, Ever Post These Things on Social Media

agora pulse

Having a clear social media policy signed off by company decision-makers is crucial. Remember: The importance of privacy needs to be balanced with sharing information about the company, the founders, and business processes that highlight the reasons people want to do business with you in the first place. Food companies.

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Help Me Find My Next Job?

Ari Herzog

Please let me know if you think I’ll be a fit at your company or if you have any ideas. In this vein, I’ve kept busy in recent weeks reforming my resume and reflecting what I want to do with my life. I’m always reachable by email , Skype or Twitter (both at ariherzog), or by Google Voice at 978.558.0008.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

It is somewhat surprising how many have only a few hundred followers, despite being social media managers, practitioners and strategists at large corporations. Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning.

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5 Rules You’re Probably Breaking with Facebook Page Management

agora pulse

“Facebook Jail” is the term I use to describe the solitary place where Social Media Managers are sent without their brand page, advertising account or fan engagement. It doesn’t matter how experienced you are, these are 5 rules you’re probably still breaking with Facebook page management. image source.