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The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

Data science and digital media are transforming the way companies tell stories and how they can measure success. Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters.

Nielsen 140
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Welcome to the Participation Age: Is Your Digital Brand Ready?

Pam Moore

I spend 15+ years humanizing brands and building participating communities in corporate America before starting my own company 5 years ago. Smart marketers have understood these behaviors are at the core of business and relationships for decades. You can run but you can't hide. Why does this matter?

Brands 78
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Top 6 Rules of Digital Marketing: Learn from Matomy and Other Masters

Idaconcpts

Just look at how often Google changes the rules and metrics for SEO! These days, one of the best things you can do with your website design is create an easy to navigate and uniform visual that translates well on standard sized screens and smart phones. No more one design for the laptop and another for the phone.

Marketing 151
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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

With the increasing bandwidth of smart phones, marketers need to be sure they are crossing over and meeting their customers at the time and location where they are. As you consider this trend, as yourself what about your company is interesting to others? Video will continue to rise in importance.

comScore 156
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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

Of course, that’s not surprising, since Facebook announced that they are changing the company name to Meta. On October 28, 2021 Facebook filed for a trademark on the word Meta. If you go to the website meta.com you’ll be redirected to this web page on Facebook.com.

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Klout and Peerindex – social network loyalty cards?

The Way of the Web

Which brings us to quantity – various people have look at how quantity changes your scores, and there’s plenty of evidence alongside the existence of it as an explicit activity metric in Peerindex.

Klout 49
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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. Social Media Strategy and Best Practices.