Convince & Convert

NOVEMBER 17, 2016

What if your company could insert itself into this routine? Considering 54 percent of those surveyed don’t have ample guidance to use social media to advocate for their company, Gear followed up by hosting informal social media 101 classes for Instagram, Facebook, and Twitter. Your employees each have a morning ritual.

Survey 60

Survey Education How To Hotels 60

Sprout Social

MARCH 16, 2023

On the other hand, you might still be furious at the furniture company that delivered the wrong items to your home and refused to refund you. In this article, we’re breaking down the essential social media customer service metrics you need to track to ensure you provide exceptional service and care on social. And they’re not alone.

Metrics 102

Metrics Social Media Sentiment Airlines 102

Convince & Convert

OCTOBER 12, 2010

On the one hand, Web technology has provided us with an almost obsessive level of measurability – metrics of just about every variable one can imagine are instantly available. Let’s look at how companies of various sizes and budgetary realities look at this quandary. Mid-Sized Companies: The Squeeze is On.

ROI 125

ROI Social Media Small Business CPC 125

Sprout Social

JULY 6, 2023

From building brand reputation to understanding customers and improving competitive positioning, social data is the missing piece you need to solve your leadership team’s most pressing challenges. Through Sprout Social’s integration with Salesforce and Tableau , you can present social data alongside metrics from other digital channels.

Data 133

Data Social Media Metrics Analytics 133

Buzz Marketing for Technology

JULY 7, 2008

Drive a strategy development process that results in a project vision, objectives, roadmap and success metrics. That said, if you are a large company, it could take you 3-4 months just to coordinate calendars to get all the right people gathered! 9) Most companies have “hearing systems&# not “listening systems.&#

Communities 117

Communities Groups Groups Social Media 117

Sprout Social

JANUARY 20, 2021

Market research helps companies to: Understand and build B2B buyer personas. Getting recommendations from people in similar companies, roles and industries naturally sparks buyers’ confidence and interest in a product or service. Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group.

B2B 114

B2B Research Sentiment Marketing 114

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Keyhole.co

MARCH 16, 2023

Fashion company Topshop, for example, is a good brand to learn social listening from. So, when looking for brands to learn your social listening strategy from, companies like Topshop are good examples to learn from. Taxi companies weren’t happy about this, and so they all went down the JFK airport and stopped pickups from working.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Convince & Convert

SEPTEMBER 20, 2010

Nobody forced companies to get involved with their customers in this way. But yet so many companies are using Twitter as a post-modern headline news service. Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service. And for what?

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

JUNE 16, 2010

It’s balanced, and always gives your company the opportunity to foster more behaviors. They didn’t employ a secret formula or best practice from outside the company. Rather to organize yourself… your department… and/or your company in a way that makes this part of the daily routine.

Social Media 120

Social Media Strategy Mobile Consultant 120