Convince & Convert

FEBRUARY 11, 2010

“The mainstream gaming market will always be native. It’s generally easier for marketers to garner excitement for a native app, though this will change over time. link] blur Marketing [link] Is It Curtains for the App Store? It use to be that Apple was the scrappy underdog and white knight to Microsoft's evil empire.

Social Media 113

Social Media Strategy Apple iPhone 113

The Way of the Web

DECEMBER 4, 2009

So that means if the newspapers can look for concessions from the Government, Google, Microsoft, and anywhere else they can think of, then so can I! I can’t wait for the campaigning newspaper companies to get in touch and offer to help me as well. Plus most of my blogging time is spent in Google Reader and Googlemail.

Blogroll 31

Blogroll Disqus Google Reader Microsoft 31

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

Social Media 117

Social Media Strategy Social CRM Company 117

Social Media Strategery

JANUARY 10, 2009

Development Social Media Why Social Media is Scary Sun, Jan 11, 2009 Best Of , Social Media As one of my company’s social media leads, I’ve had the opportunity to speak with a wide range of people about social media. Many companies still ban access to Facebook or LinkedIn on company time. Government 2.0

Social Media 119

Social Media Gov 2.0 Wiki Web 2.0 119

The Way of the Web

SEPTEMBER 6, 2010

And I’m not alone: Xbox Live: 23 million members (Feb 2010) 61% male, 39% female 70% 18-34 20% 35-44 37% household income over $100,000 Playstation network: 50 million members (June 2010) Stats from Wikipedia and Microsoft Advertising. blog comments powered by Disqus Blog Partners: The gamification generation (thewayoftheweb.net) [.]

Web 2.0 50

Web 2.0 Wikipedia Blogroll Disqus 50

The Way of the Web

JANUARY 29, 2010

He also has that rare ability to enthusiastically inform the uninitiated without ever being patronising’ You might not have heard, but my blogging absence coincided with some small computer and phone company launching some kind of computing device. Hence a post about what it could mean on the One Golden Square blog.

Blogroll 28

Blogroll API iPad Disqus 28

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

JUNE 7, 2010

The details of his somewhat haphazard education at Harvard, and his kismet kissed co-founding of LinkExchange (ultimately sold to Microsoft for $265 million) are downright fascinating. Hsieh and his co-founders’ went to truly extraordinary lengths to keep the company alive, including housing employees in their homes.

Social Media 119

Social Media Strategy Review Consultant 119

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

But it makes another thing clear: unless Digg acknowledges that its users are valuable assets to the company’s growth, Digg is not going anywhere , because if it does, there will be new people on staff who will have to control the flow of the conversation in their favor. It’s hard to say if that will happen again.

Digg 100

Digg Social Media Upcoming Ustream 100

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. Build a website. Make it useful and at least moderately pleasing to the eye.

Social Media 167

Social Media Facebook Marketing Consultant 167

Techipedia: Tamar Weinberg

MARCH 10, 2010

She told me she worked in Internet Marketing, which I was quite excited to hear given that there was no marketing discipline taught at all in our alma mater. With Internet Marketing, there are many ways to go, from affiliate marketing to SEO to social media to email marketing. What was she doing?

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

APRIL 14, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > Is Social Media Becoming Boring? That’s because social media marketing experts found success early on since social media relationship building was simply easier. Is Social Media Becoming Boring?

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

MARCH 10, 2008

A lot of the focus as of late is how we as a company has grown. As a company? I think that fewer companies are as successful in the Web 2.0 And now everyone cheers ] Lacy : A lot of web companies have a hard time scaling internationally. What about the ad deal you currently have with Microsoft? and Web 2.0,

Web 2.0 104

Web 2.0 MySpace Applications Microsoft 104

Convince & Convert

SEPTEMBER 8, 2010

and Canada to Microsoft’s Bing last week. Approximately 10 years after having 67% of the search market, Yahoo! Don’t Sell Too Early Many of the missteps that contributed to MySpace’s decay were based on the company not moving beyond its core proposition. It never captured the social media market.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. Proposals are written. Resources deployed. Stuff gets built. Or that a lot more people were now online.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. Build a website. Make it useful and at least moderately pleasing to the eye.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. Assuming you want to dive into the pool of custom graph creation and data manipulation, you’ll probably do so in Microsoft Excel.

Social Media 119

Social Media Strategy Analysis Reputation 119

Convince & Convert

SEPTEMBER 23, 2010

Or Microsoft. “I built Kurrently in the three weeks between the end of school and the beginning of my internship at Microsoft,&# said Kurrently’s creator Gilbert Leung in my recent Skype interview with him. It came from a Canadian computer sciences student who uses his free time pretty damn wisely.

Social Media 164

Social Media Strategy Engineering Social CRM 164

Convince & Convert

MARCH 2, 2010

mid-sized and large companies today, the email group and the social media group are not the same, and communicate infrequently. This will provide companies with an holistic view of their customer relationships and each customer’s communication modality preferences. to be larger than email by 2012 doesn’t hurt, either.

CoTweet 116

CoTweet CoTweet Analysis Consultant 116