Waxing UnLyrical

article thumbnail

How AI May Impact PR Pros

Waxing UnLyrical

Your work is repetitive, rote and/or data intense. Role players like the person whose primary job is to like all social media responses and reply, or review social data and come up with reports, should be concerned. Tech companies are developing AI programs specifically to perform these tasks. AI will help save face.

Analytics 164
article thumbnail

10 Key Marketing Automation Features You Should Know

Waxing UnLyrical

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. Statistics and data are arguably as important as the products and services a business offers. Feature #1: Analytics.

Features 169
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

Data science and digital media are transforming the way companies tell stories and how they can measure success. Data science and digital media are transforming the way companies tell stories and how they can measure success. Fortunately, we now have two major tools at our fingertips: data and insights.

Nielsen 140
article thumbnail

Creating a Communal Narrative: A Case for Skipping the Press Release

Waxing UnLyrical

This is especially useful for larger companies that require cross-functional input and approvals. Especially if the data shows you’re able to achieve the results you want either way. In lieu of a release, we did a few things: We spent one month developing a strategy based on our data that leveraged earned, owned, and social media.

article thumbnail

Monday Roundup: Lessons from Avinash Kaushik

Waxing UnLyrical

Why: “In a recent set of keynotes and consulting engagements in the US, UK and Canada, I’ve had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy,” says Avinash as he introduces us to “a collection of wisdom from those tough lessons.”

article thumbnail

The Future of PR is Precision – Less Gut, More Data

Waxing UnLyrical

PR has become more challenging and practitioners can no longer rely on gut instinct alone – especially as they become more closely aligned with marketing teams that utilize technology and data to demonstrate results. Data that PR professionals should be assessing includes: Newsroom engagement. Analyzing a 24/7 News Cycle.

Data 231
article thumbnail

Looking Good on Paper: Writing a Memorable Bio

Waxing UnLyrical

So the next time you’re giving a talk, writing your blurb on the company website or even just updating your LinkedIn profile, consider taking a few easy steps to pump up your bio: 1. It’s no surprise that we are wired to remember stories much more than data, facts and figures. Think for a moment. Highlight how you got started.

LinkedIn 100