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The 4 Marketing Metrics Mandates

Convince & Convert

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it.

Metrics 127
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Which News Sites Get the Most Social Media Engagement?

Adam Sherk

Now the focus is decidedly more tactical with sites looking to understand how to maximize the benefits of their efforts and better integrate them with other marketing initiatives. That’s not an easy question to answer without having access to each site’s analytics data and knowing their goals and objectives. on their site).

Sites 176
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6 Critically Undervalued Social Media Success Metrics

Convince & Convert

Klout is an online influence gauge that combines several data points (followers, retweets, clicks on links, etc.) The data used to calculate Klout continues to change (they added Facebook information recently), but I have found it to be the most reliable influence tracking metric. PostRank Analytics solves this problem.

Metrics 159
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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness.

Analytics 350
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Link Love Monthly: Best of November 2010 [experimental]

SocialFish

or higher out of 10 by my beloved PostRank plugin. I’m going to test whether this selection can be automated to some extent (thereby creating an example of how YOU can save time should you want to use PostRank rankings for your own association curating!). To succeed in social media, set aside your marketing plan {Grow}.

Postrank 168
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How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

You will be able to gather enough data from your own campaigns to help you improve your online marketing. Am I integrating offline marketing with my social profiles? The data will let you know where you are effective and where you suck. Some tools you can use are Social Mention , Trackur , and PostRank.

Questions 277
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Color Clash: Pink or Purple?

Waxing UnLyrical

In the non-profit/cause marketing world, most notably pink, and thus breast cancer. There’s a lot of data out there and I am aware that these are just a few tiny pieces. Turns out October is, among many other things, Domestic Violence Awareness Month. I’m calling this the comradeship factor. Regardless, thanks for visiting!

Class 248