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Turning Facebook Analytics Into Action

Jon Loomer

I'll come right out and say it: Facebook has had a rough few weeks. From the Congressional hearings to the news surrounding Cambridge Analytica, it's been a difficult time for Facebook advertisers. And one of the best tools that helps all of us understand data at a deeper level is Facebook Analytics. And you know what?

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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

What does CPA mean? CPA means Cost Per Acquisition. It’s a very important metric for e-commerce companies that can take a website visitor all the way through a sale. The lower the CPA, the more viable the business is generally. The price you pay for each view of your video content. Great for video-centric marketing.

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How Political Ads May Impact Paid Social Campaigns

Ignite Social Media

Key Takeaways: Twitter banned and Google restricted political ads, so a large share of the digital political ad dollars will go to Facebook. This increase in political spending will likely result in an increase in cost-per-thousand-impressions and cost-per-action for advertisers on Facebook and Instagram. Consider a Shift in Strategy.

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The 6 Sweetest Facebook Advertising Features Right Now

Convince & Convert

With new platform updates being rolled out seemingly everyday, a common question among online marketers is, “So what’s the one thing that’s totally crushing it on Facebook ads right now?” With Facebook ads, drilling down to one thing that suits all advertisers is nearly impossible. Here’s an important note for non-U.S.

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How to Use LinkedIn for Lead Generation

Webbiquity SMM

LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. This is an excellent way to let businesses on LinkedIn know what your company does without doing the blatant self-promotion that everyone hates. Guest post by Lexie Lu. Make a List.

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7 Essentials for Paid Media Plan with Examples

Oktopost

With most B2B companies active on platforms like LinkedIn, Facebook, and Twitter, social media provides a natural landscape for connecting with professional audiences. You can easily track key metrics like cost per lead, conversion rates, and target Cost Per Acquisition (CPA) against your objectives.

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11 Types of Marketing Strategies

Socialized

It takes place on social platforms like Facebook which help build brand awareness as well build stronger relationships with customers through interaction. Online marketers try to get their customers attention by any means necessary; banners, pop-ups, CPA etc. Social media marketing. Email marketing. Outbound marketing.

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