Convince & Convert

FEBRUARY 9, 2011

The current relationship between companies and consumers via social media and email is unsustainable. That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up &# that studies why customers call it quits like Kim Kardashian and boyfriend du jour.

CoTweet 140

CoTweet CoTweet Aggregator Research 140

Convince & Convert

MARCH 31, 2011

As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. The question is not whether your company will have to deal with a self-destructive Tweet, but what kind of tweet it will be, and by whom. Twit happens.

Types 161

Types Training CoTweet CoTweet 161

Convince & Convert

DECEMBER 29, 2010

To me, it’s an interesting combination of tools recommendations and bigger picture trend coverage – just what I’m shooting for here. The 39 Social Media Tools I’ll Use Today. Makes me realize how much noise there is in the social tools space, and how much people crave clarity and recommendations.

Social Media 127

Social Media CoTweet CoTweet Statistics 127

Janet Fouts

FEBRUARY 16, 2012

Find their peer group and show them what they are missing, how they could use social media as a collaboration tool and for professional development. I’m not saying you have to get the CXO on Twitter all day, they’ve got work to do. Give them the tools to work smarter. If they still aren’t interested?

Social Media 116

Social Media Netvibes CoTweet CoTweet 116

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up to follow your company on Twitter, when you tweet will that person see it? That depends upon how many other people/brands they are following, and how often they check Twitter. In general, however, the chances any one Twitter follower sees any specific update from you is minimal. Very, very few.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Koka Sexton

FEBRUARY 17, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS How to Turn Twitter Profits Twitter is a staple in my life. I have a few different accounts and I use Twitter on a personal level EVERYDAY. As a communication tool, Twitter is on the top of my list. I think this is the money maker for Twitter.

Twitter 40

Twitter API How To Foursquare 40

Koka Sexton

FEBRUARY 17, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS How to Turn Twitter Profits Twitter is a staple in my life. I have a few different accounts and I use Twitter on a personal level EVERYDAY. As a communication tool, Twitter is on the top of my list. I think this is the money maker for Twitter.

Twitter 40

Twitter API How To Foursquare 40

Koka Sexton

DECEMBER 20, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Corporate Social Media Reading List I’m a huge fan of social media. I joined Twitter on June 30 2007 and after a few bumps in the road, I was addicted and even wrote a set of top twitter tips. I try to follow the trends and news around social media as best I can.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Corporate Social Media Reading List I’m a huge fan of social media. I joined Twitter on June 30 2007 and after a few bumps in the road, I was addicted and even wrote a set of top twitter tips. I try to follow the trends and news around social media as best I can.

List 96

List Social Media Case Study Wiki 96

Koka Sexton

AUGUST 12, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Product Evangelist One of the functions I performed at Paragon was being the voice of the company in the US. I was responsible for dealing with the media for publications, product reviews and contributed articles related to the corporate product line.

Products 45

Products Foursquare CoTweet CoTweet 45

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. Remember, the most important customer of EVERY company is Google. Between bit.ly

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Jeff Esposito

JUNE 13, 2011

Now, the metrics can be different for each entity within your company, but you need have something that you can measure and benchmark against. You can log on daily or monthly and track the growing number in an excel spreadsheet, or take advantage of existing tools that track this for you. So where do you start? Engagement.

CoTweet 45

CoTweet CoTweet URL Metrics 45

Koka Sexton

AUGUST 12, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Product Evangelist One of the functions I performed at Paragon was being the voice of the company in the US. I was responsible for dealing with the media for publications, product reviews and contributed articles related to the corporate product line.

Products 40

Products Foursquare CoTweet CoTweet 40

Koka Sexton

JULY 12, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS 5 of the Best Twitter Apps I Can’t Live Without After my initial addiction to Twitter, I started becoming fascinated by the growing amount of Twitter applications that were being developed. TwitterFon is my primary iPhone Twitter application.

Twitter 40

Twitter Applications iPhone API 40

Koka Sexton

JULY 12, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS 5 of the Best Twitter Apps I Can’t Live Without After my initial addiction to Twitter, I started becoming fascinated by the growing amount of Twitter applications that were being developed. TwitterFon is my primary iPhone Twitter application.

Twitter 40

Twitter Applications iPhone API 40

Koka Sexton

AUGUST 17, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Using Cotweet to Manage Multiple Twitter Profiles CoTweet is a Twitter web application that lets anyone manage multiple twitter profile from one easy interface. I came across the application when I was doing some research on tools for social media.

CoTweet 63

CoTweet CoTweet Twitter Applications 63

Koka Sexton

AUGUST 17, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Using Cotweet to Manage Multiple Twitter Profiles CoTweet is a Twitter web application that lets anyone manage multiple twitter profile from one easy interface. I came across the application when I was doing some research on tools for social media.

CoTweet 49

CoTweet CoTweet Twitter Applications 49

Koka Sexton

FEBRUARY 19, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS CodeWars – Who will win the clean code race An industry I recently got some exposure into was centered around detecting software defects. Software companies devote a lot of time to identify software defects before the products are shipped to customers. Leave a comment!

Software 40

Software Foursquare CoTweet CoTweet 40

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? Should companies treat customers differently?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Koka Sexton

NOVEMBER 23, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Bit.ly is a URL shortner for use with services like Twitter where every letter counts. So I took a recent post from a blog and sent out an update on Twitter. As a marketing tool, this can help in many ways. Makes A Better URL Shortener Bit.ly Leave a comment!

URL 45

URL Foursquare CoTweet CoTweet 45

Jeff Esposito

SEPTEMBER 1, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. The piece was entitled Are you creating social media scorched earth?

CoTweet 36

CoTweet CoTweet Press Release Company 36

Koka Sexton

APRIL 13, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Foursquare Gowalla and Yelp Oh’My I’ve become obsessed with location based applications for my iPhone. I guess after reading this post on Mashable about the two companies the reason for the lack of adoption was due to issues with their service. Leave a comment!

Foursquare 51

Foursquare Badge iPhone Applications 51

Convince & Convert

DECEMBER 8, 2010

The torrent of new digital tools and gadgets makes Sharper Image, SkyMall, and Hammacher Schlemmer look like an Amish electronics store. Just in OneForty alone (the unofficial Twitter app store ), there are thousands of add-ons to improve or enhance your tweeting. I am a screenshot freak. Just install the Curate.us Formulists.

Social Media 165

Social Media Tools CoTweet CoTweet 165

Koka Sexton

JULY 27, 2009

In my non-existent spare time) Besides the channel stuff, I also have the responsibility to work with the developers and the product managers in Europe to generate documents and product copy that will be used for the company website and be distributed internally and externally for customers. (In This is a new role for me.

Software 40

Software Press Release Training Foursquare 40

Koka Sexton

JULY 27, 2009

In my non-existent spare time) Besides the channel stuff, I also have the responsibility to work with the developers and the product managers in Europe to generate documents and product copy that will be used for the company website and be distributed internally and externally for customers. (In This is a new role for me.

Software 40

Software Press Release Training Foursquare 40

Convince & Convert

JULY 15, 2010

If you have a Twitter account, set up a CoTweet account to help manage interactions, and define who is responsible for interaction. There are tons of free and paid tools out there that help you to monitor the conversations taking place. You don’t need to know the what, just the who and when.

Social Media 140

Social Media Consultant Strategy Organization 140

Koka Sexton

NOVEMBER 22, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Analyse your RSS Feed Your RSS readership is just as important as tracking your visitors with Google Analytics. Our Web-based tools help bloggers, podcasters and commercial publishers promote, deliver and profit from their content on the Web.

RSS 40

RSS Feed Feedly FeedBurner 40

Koka Sexton

JANUARY 24, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS 5 Ways to Promote A Local Blog One of the projects I work on is called the Mayor of Concord. Topix also works with the nation’s major media companies to grow and engage their online audiences through forums, classifieds, publishing platforms and RSS feeds. Leave a comment!

Web 2.0 45

Web 2.0 Foursquare WordPress RSS 45

Koka Sexton

APRIL 13, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Foursquare Gowalla and Yelp Oh’My I’ve become obsessed with location based applications for my iPhone. I guess after reading this post on Mashable about the two companies the reason for the lack of adoption was due to issues with their service. Leave a comment!

Foursquare 40

Foursquare Badge iPhone Applications 40

Koka Sexton

JANUARY 24, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS 5 Ways to Promote A Local Blog One of the projects I work on is called the Mayor of Concord. Topix also works with the nation’s major media companies to grow and engage their online audiences through forums, classifieds, publishing platforms and RSS feeds. Leave a comment!

Web 2.0 40

Web 2.0 Foursquare WordPress RSS 40

Koka Sexton

DECEMBER 1, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS The StumbleUpon effect Getting traffic to your website can be a daunting task. My hosting company even shut down the site for about an hour because he thought I was being hacked. Bringing new visitors can almost become a full time job is you decide to do go that route.

StumbleUpon 53

StumbleUpon WordPress Foursquare Hosting 53

Webbiquity SMM

SEPTEMBER 15, 2010

How about a real-time search tool to see what’s being said about your company or any topic of interest right now? You’ll find all of this and more in this collection of tools and reviews of some of the coolest free or low-cost social media monitoring and web tools so far this year. Cool Web Tools.

Tools 188

Tools Social Media Radian6 CoTweet 188

Koka Sexton

JULY 22, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Acronis True Image – Backup never felt so good Photo by Leon Meijer Backup for the rest of us We all know we need to backup our data. After working with a few different companies that do this, I have never seen a software do a restore of an image easier than Acronis.

Software 40

Software WordPress Foursquare Data 40

Convince & Convert

NOVEMBER 18, 2010

It’s easy to forget that when we’re besieged by technology and tools inventions and announcements every single day. But the fact that your company has a Twitter account, or a Facebook page, or uses CoTweet (client), or has a blog doesn’t mean a damn thing, inherently. It doesn’t create kinship.

Social Media 142

Social Media Viddler CoTweet CoTweet 142

Convince & Convert

MARCH 18, 2010

In reality though, there’s exactly two paragraphs about ExactTarget (and CoTweet ) in the entire document – which is a very digestible 14 pages – and they won’t bug you after you download it. This is not some sort of ExactTarget sales pitch (although you do have to fill out a short form to download it, which I abhor).

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

JULY 8, 2010

A driving force behind the company’s SUBSCRIBERS RULE! philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. services like Twitter, Pownce & Jaiku. A few of my favorite reports of email’s death that were greatly exaggerated: July 2004. October 2007. March 2009.

RSS 128

RSS Research B2B Consultant 128

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. to be larger than email by 2012 doesn’t hurt, either.

CoTweet 116

CoTweet CoTweet Analysis Consultant 116