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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. McCann , Viral Heat Did you enjoy this blog post? However, I think that there may actually be something to this whole idea of influence and how to find the influencers.

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Social media personalization: The opportunity and risks to consider

Sprout Social

As one member of Sprout’s community, The Arboretum , put it, “With increasing amounts of data available, social marketers will focus on delivering highly personalized content to users. Like The Sill, can you provide sponsored recommendations and reminders to a targeted audience?

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Connection: Social Media’s Special Gift

Techipedia: Tamar Weinberg

I miss the days when social media was more personalized. To this well-known retailer, social media has become just one channel of many where they need to offer customer service without any care in the world for the people they’re engaging with. Social media is about real engagement and truly connecting with people.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

For example, the markers for a jump to cloud computing for a declining retail company are quite different than the markers for a growing startup to embrace a business intelligence application. Yes, there are different reasons for different companies to adopt different technologies at different times.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Online consumers are savvy and being open and communicative is vital to reputation management. Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc. Rally third-party endorsers to help share your stories.

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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

To connect his observations to actual steps that retailers can take to PROFIT. To really do so. Not drive sales revenue or create leads. No… to profit.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. I wonder if this has to do with the correlation between the black community and musicians. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Jay – Brilliant, digestible recap.