Communities, Research, Social CRM and Survey

Social media personalization: The opportunity and risks to consider

Sprout Social

JANUARY 9, 2024

Carve out time for audience research and build the resources and the right infrastructure into your budget. Audience research Every audience is different. Research how your customers want to engage with you, and what kind of personalization efforts would resonate most.

Social Media

Social Media Sentiment Data Team

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. With free membership open to all women, JaneNation combines social networking with opinion collection. Is this the future of agencies?

Social Media

Social Media Case Study Strategy Study

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

MAY 10, 2011

Response rates for email surveys continue to decline; who has the time to answer a survey? (At A journalist is conducting research for a story…finds your blog…is impressed by the facts and knowledge conveyed and wants to learn more. Highlight your company’s community involvement.

ROI

ROI Case Study Bazaarvoice Klout

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Note that the survey population was 12 and up, including a representative portion of seniors). 42% learn about products and services via Twitter.

Social Media

Social Media Statistics Strategy Research

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 20, 2010

About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline.

Social Media

Social Media Strategy Consultant Blogger

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter. Podcasts vs. YouTube. link] Jay Baer Thanks for the comment.

Social Media

Social Media B2B Strategy Consultant

Social Pros 11 – Vanessa Sain-Dieguez, Hilton Hotels

Convince & Convert

APRIL 12, 2012

The social media stat of the week comes from… I guess it’s a management consultancy or a research group called the CFI Group. They conduct an annual survey called the Call Center Satisfaction Index , which is terribly unsexy. Jay : Good becomes the social version of playing the Google search results game.

Hotels

Hotels Instagram Authentication Social Media

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S.

Social Media

Social Media Strategy CoTweet CoTweet

The Key to Social Media Success is Just 2 Letters | Integrated.

Convince & Convert

APRIL 14, 2010

Social Media Success = Find a Way to Remove Friction Start today by conducting a Helpfulness Audit for your company. Talk to your customer service department, or survey your customers and document the top 10 problems that customers have with your product or service. Now I know it is for social media gurus but for me it's not.

Social Media

Social Media Consultant Health Care Questions

7 Things to Look for When Shopping for Twitter Management Tools

agora pulse

JULY 14, 2020

Our survey of community managers all over the globe returned seven universal features you must look for. As a social media manager, you don’t have time to try out each one you hear about! But what happens when followers request information that requires research or someone else’s input? to common questions.

Tools

Tools Twitter Social Media Management Team

6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

SEPTEMBER 8, 2010

Nearly all the once mighty, now defunct social network or community sites unfurled and died after being purchased. The tools of social media always change. And that’s why your social media strategy must be tools-agnostic. And that’s why your social media strategy must be tools-agnostic. The goals shift.

MySpace

MySpace Facebook Social CRM Consultant

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

FEBRUARY 9, 2010

That’s why brands go to great lengths to humanize themselves on the social Web. But, a new study by Edelman (whose digital arm features social media and ebusiness genius David Armano ) claims that bond is eroding. A survey of 4,875 adults (500 U.S.) That’s the research study I’d like to see.

Social Media

Social Media Strategy Survey Social CRM

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 30, 2010

When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client) , in a sweeping survey of 400+ Americans. 39% of the people that check email first still use Facebook daily, but their motivation for doing so remains deal-centric.

Social Media

Social Media Strategy Automotive SEO

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

SEPTEMBER 20, 2010

A new research study of 1,400 U.S. Daily Twitter users are 300-400% more likely to write a blog, review products, upload videos, and every other social behavior, than are non-users. In fact, the research shows that 72% of daily Twitter users write a blog, 61% write at least one product review per month, and 53% upload videos.

Social CRM

Social CRM Twitter B2B CoTweet

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. What is the next generation of crowdsourcing?

Crowdsourcing

Crowdsourcing Social Media Strategy Construction

Social Media Informer

Social media personalization: The opportunity and risks to consider

Convince and Convert Blog: Social Media Strategy and Social Media.

Trending Sources

20 Ways to Generate ROI from a Corporate Blog

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Social Pros 11 – Vanessa Sain-Dieguez, Hilton Hotels

Convince and Convert Blog: Social Media Strategy and Social Media.

The Key to Social Media Success is Just 2 Letters | Integrated.

7 Things to Look for When Shopping for Twitter Management Tools

6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Is Twitter for Business Even Worth the Trouble | social crm.

Convince and Convert Blog: Social Media Strategy and Social Media.

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