ProBlogger

APRIL 6, 2011

Most recently, I’ve been working with Kleenex Mums to help build a blogger-centric online community. They may use a sentiment analysis tool to establish the reach and positivity (hopefully) of what you made. Some of the things you know that you can package: what topics are hot-button topics in your community. How to P.A.C.K.

Blogger 42

Blogger Brands Survey Cost 42

Waxing UnLyrical

NOVEMBER 18, 2010

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. Traditional and social media measurement tools usually provide 3 broad types of automation: 1.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Viper Chill

MARCH 1, 2010

Whilst the fundamentals are the key, there are also some great tools and services to help you get the most out of your internet ventures. My aim with this website is to be as transparent as I can in everything that I do, so today I want to take you through all of the tools and programs that help me to get things done.

Resources 77

Resources Netvibes Marketing Delicious 77

Convince & Convert

SEPTEMBER 20, 2010

Private brand communities vs. Facebook. The MarketingProfs research bears this out, as usage of primary social outposts is almost identical, regardless of budget. The methodology and use of media tools is the same, it is the message itself that differs. Linkedin Groups vs. Twitter. Podcasts vs. YouTube.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. There’s certainly a methodology for attracting blog readership.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Waxing UnLyrical

NOVEMBER 20, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Meandering Through Measurement November 20th, 2010 Tweet Measurement takes a holiday What happens when you get a roomful of communicators listening to a bunch of speakers on measurement? Was I mean?

Conference 179

Conference Postrank Tourism WordPress 179

Waxing UnLyrical

NOVEMBER 1, 2010

The development of standardized evaluation and measurement techniques has been a topic of ongoing research, discussion and debate for years. On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&#

Class 258

Class Education Metrics Creative Commons 258

Viper Chill

MAY 6, 2010

Use Postrank to Find Engaging Posts When I wrote a post about the 28 items in my internet marketing toolbox, I covered a nifty little service called Postrank Analytics which lets you see your most shared blog posts on sites like Digg, Delicious and Twitter. Especially in regards to my own affiliate marketing strategy.

How To 77

How To Delicious StumbleUpon Postrank 77

Waxing UnLyrical

JANUARY 27, 2011

Let me be blunt: I don’t believe you can send out 50 pitches a day if you’re going to do your research and personalize them. Thats where spending a lot of time on refining and researching ones lists can make a difference, IMHO. Because that takes time. What does it matter? Image: marissaorton via Flickr, CC 2.0

Class 279

Class Press Release Flickr Comments 279

Waxing UnLyrical

NOVEMBER 24, 2010

And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are. This is where it gets interesting. How First, in terms of “how,&# they listen. They listen a LOT. Then they plan. – and 14.9%

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

APRIL 27, 2011

“I expected it to be a tool that would help me sort the posers and the popular, and help me find people who were of like mind. But it spends too much time trying to flatter me and tell me how great I am, and not enough time being an actual analytical tool that measures things that actually matter to me.&#. I said one.

Influencer 276

Influencer Klout Postrank Technorati 276