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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0

Social Media Social CRM Strategy Consultant

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MAY 4, 2010

Organizations evaluated, bought, and deployed software that everyone was supposed to use. For instance, open source software and the Freemium model are allowing for a more organic, bottom-up adoption of many applications and technologies. I like the way that you phrase that. Yes, there are strong parallels. Enterprise 1.0 is different.

Social Media Strategy Consultant ROI

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day.

Social Media Strategy Tourism Social CRM

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

FEBRUARY 11, 2010

How many developers have the liquidity to host their own software? I'm not saying I necessarily believe everything corporate America tells me, but Apple has indicated that the App Store is essentially a break-even proposition. Between hosting and implementation, there is no doubt that there are substanial costs involved.

Social Media Strategy Apple iPhone

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 24, 2010

is Crucial to your Content Marketing Strategy 6 Lessons Learned From the Demise of MySpace Driving Sales with Relevancy and Utility [link] Innovate AZ 3 Ways Infomercials Can Inspire Your Social Media: I know, I know. That mission, to add value to the communities they reach, is the heart beat of social. Relationships.

Social Media Strategy Social CRM MySpace

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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to retain customers, your social program is more about listening, problem resolution, and turning customers into advocates. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. – [link] (via @jaybaer) randyx123 I like your post Jay.

Social Media Strategy Social CRM Company

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 6, 2010

Online consumers are savvy and being open and communicative is vital to reputation management. Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc. Rally third-party endorsers to help share your stories.

CSR

CSR Social Media Strategy Consultant

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Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

APRIL 20, 2010

That’s where software like Compendium comes into play, because they can very much help optimize a blog for the long tail, enabling you to rank top 10 for hundreds (even thousands) of low volume, high value terms. I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage.

Hitwise

Hitwise Content Blogger Consultant

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Why You're the Key to Social Media Success

Convince & Convert

JUNE 22, 2010

For whom is it more important to have a humanizing social media presence? A B2B software company, or Skittles? Somehow, thousands of B2B companies seem to have come to the conclusion that because they aren’t being mentioned 65 times per hour on Twitter, that social media doesn’t matter to them, or their customers.

Social Media B2B Company Consultant

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14 Things I Think I Think About Social Media

Convince & Convert

MAY 26, 2010

Lots more thinking around content strategy now, rather than content management software. Lots more thinking around content strategy now, rather than content management software. I really like how you break down something that seems so hard (and scary) for so many folks into language that we can all understand. That's all.

Social Media Consultant Video Strategy

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Fifty percent! Mobile device usage indicates potential influencer status.

Social Media Strategy Influencer Social CRM

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

Social Media Strategy Consultant Web 2.0

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. I wonder if this has to do with the correlation between the black community and musicians. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Jay – Brilliant, digestible recap.

Social Media Statistics Strategy Research

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. Too often, standard charts and graphs included in software are just that, standard. They provide numbers, not insights.

Social Media Strategy Analysis Reputation

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

I was on a call the other day with someone from a social management software company and we were talking about how the market is starting to blend. FohBoh (the restaurant community) works exclusively in the restaurant industry, which seems to be attractive to a lot of social web developers these days, particularly on the B2C side.

Social Media Radian6 Strategy SM2

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Do You Have the Guts to Expect Social Media Failure | Social Media.

Convince & Convert

SEPTEMBER 1, 2010

I see lots of signs that Social Media is no longer a single stand-alone savior, but just another tool that companies should use in reaching their customers… one that, if implemented well, can bring lots of benefits, but if implemented poorly, will fail. link] Matt Ridings – Techguerilla If I can be a complete geek for a second.

Social Media Consultant Social CRM eBook

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 15, 2010

It was before the birth of social media and was heavy print, tv and billboards. It had the residents buzzing, created a “have to live there&# by those outside the community. Taking that into social media would have only increased and expanded upon this. I really don’t think you can “build community&#.

Social Media Strategy Social CRM Consultant

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use.

Social Media Strategy Consultant Tweetdeck

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The Truth About the iPad | Blogging and Content Creation | Social.

Convince & Convert

APRIL 8, 2010

link] Matt Ridings Why there isn't an EMR software vendor out there developing an iPad interface yet is beyond me. I know you have to pay for WiFi on the iPad, but what if you have wireless at your home? Does the iPad connect to it? You have to pay for WiFi, e-books, itunes downloads, apps? link] Ally E.

iPad

iPad Content iPhone Wireless

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. Janet Aronica Community Manager oneforty.com [link] Janet Aronica I like your point, Ike.

Social CRM Twitter B2B CoTweet

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 2, 2010

A love for software and hardware and figuring out how new stuff can change behavior is a handy attribute in the social media business. Revolutionary As we adopt social media to connect personally and with companies, businesses will need to respond. That’s why I love social media. THAT makes me happy.

Social Media Strategy Consultant Social CRM

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Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

APRIL 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 14 Things I Think I Think About Social Media Is Starbucks the Most Dangerous Competitor to Facebook? Easy to semi-automate with software, etc.

Foursquare Analysis Consultant Mobile

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 16, 2010

It's a new way to use social media from a sales standpoint that is being overlooked. By offering relevant industry information and quality posts you become a trusted source and sales will naturally follow.

Social Media Strategy Mobile Consultant

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

The feeling of community, and “we’re all in this together&# is slipping away. Several people I know who live in the developer or entrepreneur world frequently checked in on Gowalla at panels and parties that I had never heard of, and were completely off my radar.

Social Media Strategy Conference Eventful