Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

Communities 78

Communities Social Media Community building Groups 78

Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. TikTok’s fun and engaging videos will help you stand out to your audience as a memorable brand, build connections, and expand your reach.

B2B 117

B2B Trends Social Media UGC 117

Social Media Strategies Summit

APRIL 11, 2024

84% of consumers say online communities directly impact how they feel about a business and whether they buy from and remain loyal to said organization. Make Your Blog Content Links Pop with Video There are many ways to elevate your e-commerce social media marketing strategy in 2024. Source: youtube.com 2.

Social Media 234

Social Media Tips Marketing UGC 234

Webbiquity SMM

JANUARY 24, 2023

More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format. These small communities share interests and requirements, making them more inclined to purchase the items and services the microinfluencer vouches for.

Advertising 244

Advertising Social Media Strategy Authentication 244

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Investing in your current customer pool builds loyalty and connection. What is customer marketing? In fact, it’s quite the opposite.

Strategy 115

Strategy Brands Content UGC 115

Pixlee

DECEMBER 8, 2021

The secret is community. Even if your brand hasn’t previously invested in building community, chances are that your customers are willing and able to align more closely with your brand if given the opportunity. These three actionable tips will set your ecommerce brand apart from competitors in 2022 with the help of community. .

Communities 52

Communities UGC Knowledge Base Loyalty 52

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. For videos, ensure they look professional.

Small Business 100

Small Business Engagement Strategy Facebook 100

Rebekah Radice

JULY 15, 2019

Did you know that video content gets 20% more attention and reaches 3 times the amount of people than a standard blog post? Or that online videos will account for more than 80% of all consumer internet traffic by 2020? There’s no denying it, video is powerful. The Most Engaging Types of Video Content You Need to Create.

Types 119

Types Video Content Case Study 119

Ignite Social Media

FEBRUARY 1, 2022

Overposting TikTok-Style Videos. One mistake I continue to see is brands taking videos made specifically for TikTok and posting it on Instagram, Facebook and every other platform they have. “One If it’s going on Reels, utilize Reel’s best practices and repurpose that video for that platform.” Ericka Riker, Community Manager.

Social Media 196

Social Media UGC Trends Organization 196

Social Media Strategies Summit

NOVEMBER 30, 2022

Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. Importantly, this isn’t just a one-and-done exercise for McDonald’s, which runs a host of programs designed to support its communities, crew, and customers. Image source.

Campaign 304

Campaign Brands Influencer Collaboration 304

Sprout Social

FEBRUARY 15, 2024

Here’s a peek at some of the many ways audience engagement can benefit your brand: Increase brand loyalty When your audience engages with your brand, especially more than once, they are more likely to stick around for the long term. Your target audience feels that your brand understands them and their needs, which leads to brand loyalty.

Engagement 97

Engagement Tips Loyalty Metrics 97

Sprout Social

JANUARY 29, 2024

In the past few years, users traded glossy, retouched photos for lo-fi videos and photo dumps. According to a Sprout Social Q4 2023 Pulse Survey, short-form videos are what people want to see most on social, so it’s no surprise that platforms like TikTok and Instagram have seen such fast and steady growth.

Social Media 104

Social Media Strategy Exercises Retail 104

Webbiquity SMM

MAY 9, 2023

For example, if your goal is to build community engagement, you need to identify them first and then encourage conversations with them. This will not only solidify your brand voice but build community engagement as well. In addition, identifying your target audience and developing a bond with them go hand in hand.

Social Media 273

Social Media Tips Marketing HootSuite 273

Hootsuite

MAY 17, 2022

Here’s what a simple sales funnel looks like in the context of social media marketing : However, traditional sales funnels miss two important elements of modern marketing: loyalty and retention. After a purchase or conversion, the modern funnel opens back up and runs customers through: Loyalty rewards. Reward your customers’ loyalty.

Instagram 119

Instagram How To Loyalty Discount 119

Webbiquity SMM

JUNE 21, 2022

Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors. For example, a customer might: Discover a product while browsing videos on YouTube. Moreover, brands today can use their websites to build a community around their product or service.

Influencer 295

Influencer Brands Policies Privacy 295

Keyhole.co

OCTOBER 16, 2023

With reels dominating video format, Coca-Cola keeps its content fresh and appealing, especially to younger demographics. Engaging with the audience Coca-Cola prioritizes two-way communication, actively responding to comments, messages, and feedback, fostering a sense of connection and authenticity.

Strategy 69

Strategy Social Media Loyalty UGC 69

Convince & Convert

APRIL 12, 2024

Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement.

ROI 138

ROI Team Social Media Metrics 138

Hootsuite

JANUARY 13, 2022

Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? UGC comes in many forms, including images, videos, reviews, a testimonial, or even a podcast. Think unboxing videos shared on TikTok or praise-filled posts on Instagram. Helps establish brand loyalty and grows community.

UGC 145

UGC Content HootSuite Authentication 145

Ignite Social Media

FEBRUARY 9, 2022

With its infinite scroll functionality, thumb-stopping content, and the high possibility of video virality, TikTok has taken the world by storm and it’s a no-brainer to infer that retailers and CPG brands alike should be thinking of ways to integrate the platform into their social media mix. Make TikToks.” Followers: 161.7k.

Brands 120

Brands UGC Authentication Comparison 120

Convince & Convert

MAY 9, 2024

By delivering valuable content in a conversational format, brands can forge genuine connections with listeners, building trust and loyalty over time. Unlike traditional forms of advertising, which are often seen by consumers as interruptive, podcasts offer a more intimate and immersive listening experience. Niche targeting.

Brands 138

Brands Apple Cost Advertising 138

Ignite Social Media

AUGUST 2, 2022

TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. Repurpose Still Images into TikTok Video.

Strategy 175

Strategy Marketing Banking Influencer 175

agora pulse

DECEMBER 1, 2020

Community management. Are your clients eager to increase their brand awareness or improve customer loyalty? By offering community management, you can help them accomplish both goals at once. Agencies that provide community management usually respond to social media engagement, answer questions, and run private groups.

Social Media 136

Social Media How To Social Media Management Marketing 136

Sprout Social

DECEMBER 6, 2023

Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). There’s even the WorkTok community on TikTok, if you want to experiment with short-form video.

B2B 110

B2B Influencer Brands Marketing 110

Buffer Social

OCTOBER 9, 2023

Hover over the video whose analytics you want to view, and click on the 'Analytics' icon next to it. This will lead you to a page displaying various metrics specific to that video, giving you a snapshot of its performance. So, you have the option of diving into individual video analytics. Here’s how.

Analytics 85

Analytics YouTube Overview Metrics 85

Sprout Social

MAY 15, 2024

Focus on these top-down initiatives: Craft a compelling business case that showcases the potential impact of social media on key metrics like brand awareness, lead generation and customer loyalty. Tailor communication and messaging to resonate with each stakeholder’s unique priorities, goals and pain points.

Social Media 111

Social Media Social Media Management Sentiment Collaboration 111

Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. And as a result, so has the role of social media managers. Plus, everyone is competing for attention.

Social Media 87

Social Media Content Airlines Authentication 87

Sprout Social

JUNE 7, 2023

Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty. Make sure your brand experience is consistent across all mediums (videos, social posts, events, TV ads).

Brands 105

Brands Sentiment How To Analysis 105

The Realtime Report

AUGUST 31, 2020

Foster a Community. Another way you can bolster your success as a musician is by fostering a community amongst your fans. The best way to foster a community is by communicating with your fans. The best way to foster a community is by communicating with your fans. Let your fans show their love and loyalty.

Loyalty 91

Loyalty YouTube Publishing Communities 91

Waxing UnLyrical

JUNE 4, 2014

Gangnam Style and the Harlem Shake make up two-thirds of the triumvirate of ultimate online mainstream music-based video sensations (with Blurred Lines completing the podium). The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video.

Content 253

Content UGC Community building Hotels 253

Sprout Social

OCTOBER 19, 2022

Whether it’s an email newsletter, a video on TikTok, the words on a billboard or a photo on social media, it’s what drives customers to either make a decision about your brand or, at the very least, makes your brand memorable. Look within your community. Your community is comprised of your customers, superfans and partners.

Campaign 100

Campaign Content How To Influencer 100

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #2: The Best Social Videos Are Diverse and Authentic.

Trends 75

Trends Retail UGC Authentication 75

Hootsuite

JANUARY 18, 2024

Once you know that your marketing is intended for little old ladies in Michigan or tech bros in New Dehli, you’ll understand just what type of tone and topics will resonate best… setting you off on the right path to earning engagement and brand loyalty. Read about social listening here, or watch this video (dealer’s choice!).

Social Media 121

Social Media Tips HootSuite Marketing 121

Keyhole.co

JUNE 19, 2023

If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. And the most prominent of all is UGC.

Social Media 52

Social Media UGC Content Loyalty 52

Keyhole.co

NOVEMBER 27, 2023

million Samsung India on Facebook: 162 million Samsung Global on Facebook: 46 million In fact, one of their biggest followings is on @samsungwithgalaxy , their official Instagram community page for Samsung creators. Samsung has a pulse of the masses views, which shows in its on-point video posts and campaigns. Take the Gen X.

Curation 52

Curation Social Media Strategy Content 52

Sprout Social

FEBRUARY 12, 2024

Their posts, blogs or videos can rank for specific keywords related to your product or industry that lead potential customers directly to your site. This boosts a brand’s visibility and strengthens brand connection, leading to improved loyalty. Productivity app Notion uses Easlo to build a community for the brand to this end.

Influencer 98

Influencer Marketing Collaboration ROI 98

Pixlee

JULY 19, 2021

After all, influencer marketing is the fastest-growing channel for customer acquisition, and 76% of marketers consider influencer engagement effective in garnering customer loyalty. This can add a more personable edge to your emails, creating a more engaged community and, ultimately, better conversion rates overall.

Influencer 96

Influencer Marketing UGC How To 96

Pixlee

JANUARY 18, 2022

This concept explains why businesses around the world are prioritizing customer service and CRM programs to promote loyalty and keep customers satisfied. Building customer loyalty is critical to retaining customers, but it can also help convert new shoppers into loyal customers with the help of brand advocates. Image Source.

Brands 52

Brands UGC How To Apparel 52