Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. We see blogging both as community building and as a function of being a web based business. You're almost to the point of sale.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

FEBRUARY 15, 2010

' I still see a huge value for a business to provide personal one-on-one customer service by maintaining a list of client thru e-mail marketing. It always puts a big smile on my face to see posts like these that talk about how email and social media work together. Great article! Dare I say the “digital glue?&# Thanks dude.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

FEBRUARY 10, 2010

link] Andrea Pacheco How can social media kill email: @netpartner | [link] | #trends #tech #socialmedia (via @andreinfobase) [link] Social Media Review | Wizards of Alchemy [.] Integrating Email and Social Media with Flowtown – [link] #contentmarketing [link] Jennifer Windrum Thank you, thank you, thank you.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

FEBRUARY 24, 2010

Are you creating a chasm, whereby you treat your social media customers better than your non-social media customers ? Regardless, you need to set some expectations in social media, which is why companies are starting to list hours of operation on their Twitter accounts, etc. And is that appropriate?

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. Content without community, without approachability, without humanization and kinship is ineffective.

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

MAY 25, 2010

Slideshow, lists, and everything. Slideshow, lists, and everything. Slideshow, lists, and everything. Slideshow, lists, and everything. As a solo offering some of what's listed above, I'm wondering about subcontracting with the array of trad agencies in my area.

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

JULY 20, 2010

Some of my favs include: Books – Content Strategy for the Web (Halvorson), Letting Go of the Words (Redish) Networks – The Content Strategy LinkedIn group Blogs – Here's a great list from Catherine Ventura (@catherinventura): [link].

Social Media 141

Social Media Strategy Consultant Blogger 141

Convince & Convert

APRIL 6, 2010

You’ll then see a search results page that shows a comprehensive list of places you’ve been mentioned on the social Web. On the left hand side, you’ll see a keywords chart that lists common terms associated with your name in social media. Really good idea about looking at competitors' taxonomy too.

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

JULY 26, 2010

PitchEngine provided a platform for people to get their word out.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

MARCH 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search A Social Media Scoreboard That Works March 25th, 2010 |Written (..)

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

JUNE 7, 2010

My favorite is the “Face Game&# whereby every time an employee logs on to the Web, he or she is presented with a photo of another employee, and a list of names. This is the overarching theme of Zappos CEO Tony Hsieh’s new book Delivering Happiness, a Path to Passion, Profits, and Purpose. See you there.

Social Media 119

Social Media Strategy Review Consultant 119

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). Put me on the pre-order list. Put me on the pre-order list. Put me on the pre-order list. Put me on the pre-order list.

Upcoming 125

Upcoming Project News Social Media 125

Convince & Convert

JULY 21, 2010

Jay was generous in sharing his blog but he wasn’t going to give me that much room! I hope Michael Lasky will take a look at your comments and provide some more insight – he’s the lawyer (I’m just the lowly marketer) and I have found him to be a fascinating source of information around these issues.

Social Media 155

Social Media Policies Consultant Social CRM 155

Convince & Convert

AUGUST 11, 2010

We’ve been blessed beyond comprehension, and the list of family, mentors, clients, colleagues and pals who have helped us along the way are far too numerous to list. and the site produced a list of candidate cities for our consideration. Arizona has been very, very, very good to us. Will there be bumps along the way?

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. What do you think? Does that make sense? “Right&# and “Wrong&# is probably too strident.

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. Our lists were similar.

Social Media 160

Social Media Statistics Strategy Research 160

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

SEPTEMBER 21, 2010

At one point we discussed headline writing and what draws clicks within the social media content universe. I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. That would be interesting to see how similar each list is.

Social Media 142

Social Media Strategy Social CRM Consultant 142

Convince & Convert

JULY 14, 2010

There is no question social media does an organization good, just persevere and know there is a vibrant community there to support your work. Now, Google creates perceptions and it is our job to engage the communities and instill what perceptions we want seen. These are the lists. These are the lists.

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

JULY 28, 2010

Great list, looks a lot like the discovery we do prior to content planning. b2b #rentention [link] Jerry Freeman 5 Ways to Turn Helpfulness Into #Marketing Greatness [link] RT @jaybaer Nice List.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

MARCH 23, 2010

That’s why I recommend the “Similar Posts&# plug-in below, and why I suggest you list recent posts and popular posts prominently on both the right side and bottom of every page. And many of us in the social media space are guilty of that particular sin. link] Adine Jay, This was timely and a great help for me.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

MAY 26, 2010

Toshiya Kono RT @jaybaer: 14 Things I Think I Think About Social Media [link] [link] John McTigue RT @jaybaer: 14 Things I Think I Think About Social Media – [link] [link] Joshua Wilson @jaybaer has hit the nail on the head when it comes to marketing through social media. That's all. Just compliments.

Social Media 135

Social Media Consultant Video Strategy 135

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 134

Social Media Strategy Curation Privacy 134

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. And that’s how I pick the right social media monitoring tool for the job.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

SEPTEMBER 21, 2010

I’m adding it to my to do list as one I need to answer ASAP.-= I’m adding it to my to do list as one I need to answer ASAP.-= I’m adding it to my to do list as one I need to answer ASAP.-= Clare Swindlehurst´s last blog. Elf Name Generator =-. Clare Swindlehurst´s last blog. Elf Name Generator =-.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 8, 2010

Nearly all the once mighty, now defunct social network or community sites unfurled and died after being purchased. The tools of social media always change. And that’s why your social media strategy must be tools-agnostic. And that’s why your social media strategy must be tools-agnostic. The goals shift.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

MARCH 22, 2010

link] Zack Wow, list of heavy hitter presenters… you're in good company. No pressure, eh? alexasamuels LOL, make sure you get your commission – I was convinced to sign up. No pressure, eh? Looks like the “palooza&# will be a hit!

Price 108

Price Social CRM Social Media Consultant 108

Convince & Convert

SEPTEMBER 21, 2010

Zenbe This is a no-frills to-do list app that syncs between the Web and iPhone. link] [link] Mattias Sjöstrand RT @sanapes: "39 social media tools" från @jaybaer – en hel del bra tips. link] [link] Sharon Mostyn Awesome list, thanks Jay! link] Mark Levy Great list Jay. link] Roseli A.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

JUNE 15, 2010

Here are 4 ways to find out where your customers are in social media: 1. Hire a Spy Flowtown and Rapleaf are two of the leaders in the emerging field of social anthropology. Here’s how: First, take a list of your customers’ email addresses, and create a.csv file (you only need email addresses, not names, mailing address, etc.)

Social Media 155

Social Media ScoutLabs Company Consultant 155

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

JULY 13, 2010

Advertising shops, SEO agencies, email consultants…the list goes on. Why not try spending time commenting in your targets’ community blogs? That’s the essence of a good social media strategy , anyway. Find teachers, identify valuable communities, volunteer time to non-profit organizations who need your energy.

Social Media 140

Social Media Strategy Consultant SEO 140

Convince & Convert

SEPTEMBER 15, 2010

Brianhxc Oh hey, another “social media blah blah&# that describes and lists the same shit that people have been saying for the past 4 years… really insightful. link] jaybaer If your standard is that everything you read has never been said before, you must have an extremely narrow reading list.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

JUNE 3, 2010

It caused me to pause (mid-chew), and mentally scroll through a list of examples that fit his assertion that boring information is captivating when it’s humanized in some way. About a week ago, I was hungrily feasting on Jay’s post about why info is only boring if we make it that way.

Social Media 111

Social Media Strategy Consultant Social CRM 111

Convince & Convert

JULY 8, 2010

While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list. Why is email such a steady producer? Consumer’s who get it, want it.

RSS 129

RSS Research B2B Consultant 129