yMarketingMatters
JUNE 20, 2014
There are many business owners running small-to-medium sized businesses who are still hesitant to invest in and start social media marketing because they are not sure how to measure and prove social media ROI – Return on Investment. Community Growth & Sustainability. Community Growth & Sustainability. Referrals.
Audiense
JULY 13, 2018
Community size. A traditional metric that is analyzed in regards to social media is the size of the community. When looking at the trend of how competitors’ accounts grow, clues as to what strategies are working for them start to appear. Do you really know how much of your potential audience you are reaching?
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Waxing UnLyrical
JANUARY 24, 2013
This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Image: The IBM Curiosity Shop via Flickr, CC 2.0. So, what is big data ? Take Waze for example.
SocialFish
APRIL 1, 2011
Things Companies Don’t Want to Hear about Social Media (Sysomos). How to Craft the Perfect Quora Answer (Logic + Emotion). 8 Signs You Have Outgrown Your Online Community Platform (Socious Member Engagement Blog). The Social Website: Integrating Social Media Into Your Website (Community Organizer 2.0). The Art of Social.
Convince & Convert
APRIL 24, 2014
In last month’s Blog Rescue column , we took a look at how a company might traditionally use a blog, but this month, we’re taking a look at a website from UCLA Events & Transportation, BeAGreenCommuter.com (BAGC), aimed at encouraging the UCLA community to consider alternative forms of transportation.
Josh S Peters
FEBRUARY 5, 2013
Use a social media listening platform like Radian6, Trakur, Sysomos, etc. and how they use / consume information on them. If the content is good and your community is active you should be able to get your content ranking for the kind of terms used by your customers when they’re searching. Don’t use paid as s crutch.
Convince & Convert
SEPTEMBER 21, 2010
To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). Something that I couldn’t translate into the table above is how comfortable you feel using the UI. I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit.
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