Janet Fouts

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Marketers are freaking out about Facebook

Janet Fouts

By now you’ve probably heard the recent announcement from Mark Zuckerberg about engagement on Facebook. ” “By focusing on bringing people closer together — whether it’s with family and friends, or around important moments in the world — we can help make sure that Facebook is time well spent.”

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Community management and content creation

Janet Fouts

Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. That just shows how little respect they have for the community.

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Is Brand Engagement Over on Facebook?

Janet Fouts

The news about Facebook lately has been pretty grim. Cost: We see Facebook ads with a typical CPE (Cost Per Engagement) of between $0.29 But cost per engagement is defined by Facebook as “The average cost per action related to your Page’s posts as a result of your ad.” IF you search for products on Facebook.

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Have we got our head in the clouds about the value of online community?

Janet Fouts

I had a very interesting conversation with a Facebook application developer today. If it’s not yours, or if it is, please– for the love of community –pitch in and SAY something! We were talking about how to build community on a Facebook page and whether or not that’s really even possible. Brand building.

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Getting real engagement on your Facebook page

Janet Fouts

Many Facebook page owners are disappointed with the results they are getting from their Facebook pages. This just doesn’t happen unless you’ve got a vibrant community and are expanding it to Facebook. This just doesn’t happen unless you’ve got a vibrant community and are expanding it to Facebook.

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There Is No Free Social Media For Business

Janet Fouts

Waay back in the 1990s I co-founded a startup on-line community for the restaurant industry. Blogs were in their infancy and we used bulletin boards and comment streams on posts to communicate with our user-base and we loved every second of it. Nobody saw how community could support a business model. Can you make money?

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Nonprofit Webinar Series – Social Fundraising

Janet Fouts

But just posting a video, creating a Twitter account or a Facebook page will not bring droves to sit at your feet and learn from the master and it certainly won’t guarantee the success of your fundraising initiative. Managing Online Communities – Rik Panganiban ( TechSoup.org ). June 21 – 1 pm PT.