Convince & Convert

FEBRUARY 5, 2010

Regarding comments about the search box location, I'm used to a left or central location on search engines (Google, Yahoo, etc.), but a right-hand location on content sites. I completely missed it in the first two headers, but noticed it readily in the third.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. However, the photos in each location appear to be different, and the file names on Flickr are straight from the camera (tough to rank in search engines when your photo is named “CIMG1537″). So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

MAY 27, 2010

What have you seen in the social media world lately that’s excited you? (I’m I’m psyched about the Kurrently search engine ). I know you’ve got a bunch of exciting new products that I’m excited to try. Comment away! I see it as a nice play for CC, but not sure I fully get it.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

APRIL 20, 2010

Because of the specificity, it’s much easier to achieve a top 10 search engine ranking for long tail searches, and higher rankings = higher conversions. The Long Tail of a Blog – In Action Last month on Convince & Convert , 6,243 incredibly discerning folks visited from some sort of search engine query.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

MAY 25, 2010

Which Are You Providing I see 17 online marketing services that small and medium agencies (especially PR-focused firms) could credibly offer clients, if they made the effort to build competency: Search Taxonomy Analysis Search Opportunity Audits Search Engine Optimization (not super duper hard core SEO, but intermediate level) Blogger Outreach Influencer (..)

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

MAY 26, 2010

YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. " @jaybaer [link] [link] Debi Davis "YouTube is the 2nd largest search engine in the world, and yet video content continues to be under-leveraged." The reviews business will be transformed by geo-location.

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. That said there are some options. Joseph | RepuMetrix Inc.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

MAY 11, 2010

And if possible, I’d recommend having employees closest to the product (designers, engineers, product marketing, customer service) be the stars of the show, not executives or marketers. Digital Dandelion Take your written and video content, and spread it as widely as possible on the social Web.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

JULY 28, 2010

If you have a search engine on your website, look at a report that shows what people type into that box. Make sure you’re not just shopping who you think your competitors are, but also who Google says your competitors are, based on search engine results. Internal search reports.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

SEPTEMBER 21, 2010

Unless you happen to catch lightning in a bottle (#4), the incremental page views stemming from people linking to these posts or finding them on search engines adds up. I may run a similar analysis and rank my top posts by page views coming from search engines. All blog owners should do this to see what their community prefers.

Social Media 141

Social Media Strategy Social CRM Consultant 141

Convince & Convert

SEPTEMBER 8, 2010

gave up their search engine duties in U.S. Nearly all the once mighty, now defunct social network or community sites unfurled and died after being purchased. The tools of social media always change. And that’s why your social media strategy must be tools-agnostic. Coincidental timing too, as Yahoo !

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

SEPTEMBER 23, 2010

Kurrently is a new, free real-time search engine that combines results from Twitter and Facebook in a simple, blazing fast format. I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform.

Social Media 164

Social Media Strategy Engineering Social CRM 164

Convince & Convert

APRIL 22, 2010

If you’re considering “social media&# as a way to build loyalty among your existing customers, moving them from a relationship rooted in transactions to a symbiotic relationship anchored in advocacy, there are dual alternatives: 4. Social CRM The new telephone. Whatchew Talking Bout?

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

MAY 19, 2010

This means the best kinds of marketing content need to be findable by Google (and the others), properly tagged, and optimized for search engines. However, that Facebook profile update is not inherently discoverable by search engines — creating a weakness for that tool. Content isn’t king, optimized content is king.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. Build a website. Keep it updated.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. Build a website. Keep it updated.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

JUNE 3, 2010

I think what'll likely happen is publishers will work out some kind of data-sharing deal with Facebook – the promise of increased, pervasive social sharing activity on their sites is too attractive to pass up. It will be slow, and it will be messy, though.

Social Media 110

Social Media Strategy Consultant Social CRM 110

Convince & Convert

APRIL 8, 2010

RT @jaybaer: The Truth About the iPad [link] [link] Social Media School The Truth About the iPad | Blogging and Content Creation | Social Media Consulting – Convince & Convert [link] [link] Social Media School The Truth About the iPad | Blogging and Content Creation | Social Media Consulting – Convince & Convert [link] [link] Brian (..)

iPad 136

iPad Content iPhone Wireless 136

Convince & Convert

SEPTEMBER 21, 2010

All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. Authority Labs By far my favorite tool for tracking search engine positioning, Authority Labs shows you at a glance whether you’re #4 or #40 in Google, Bing and Yahoo!

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

SEPTEMBER 20, 2010

Due to embedding of tweets, people scanning tweets but not actually having an account, and tweets being picked up by search engines, 23% of consumers read tweets at least monthly. Janet Aronica Community Manager oneforty.com [link] Janet Aronica I like your point, Ike. The actual reach of Twitter is actually double the user base.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

AUGUST 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook?

Facebook 142

Facebook Yahoo Collaboration Social CRM 142

Techipedia: Tamar Weinberg

JUNE 23, 2010

This is a page you can use that is publicly available (for the world to see and find via search engines) to help your customers find you. Community Pages are the most annoying thing Facebook has given us , but I see their point. There you have it: personal profiles versus Fan Pages versus Community Pages versus Facebook Groups.

Facebook 268

Facebook SEO Policies Groups 268

Webbiquity SMM

AUGUST 16, 2010

Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

APRIL 27, 2010

I'm presenting at a leadership conference (of engineers) this weekend and one of the points I will try to make is that “Information isn't boring by accident. I'm presenting at a leadership conference (of engineers) this weekend and one of the points I will try to make is that “Information isn't boring by accident.

Social Media 131

Social Media Strategy Airlines Types 131