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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

The tools to track events to this level of granularity (parts of a day) are not available in most of social analytics platforms I have worked with, but Radian6 Insights has the necessary breakdown to analyze events such as the storm today or the Netflix outrage (where I examined Twitter only). Twitter Influential Steven DiMartino.

Analytics 164
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Introducing @Flextronics to the Social Web

Ari Herzog

With 200,000 employees in 30 countries on four continents, this Fortune Global 500 firm specializes in design, engineering, and manufacturing across the supply chain and is (in)directly responsible for your enjoyment of electronica every day. Its Twitter biography is explicit that I am the community manager. How Flextronics Met Me.

Radian6 172
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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

Knowing this will inform your marketing, social media, SEO, and content strategies. Use a social media listening platform like Radian6, Trakur, Sysomos, etc. Pay for the right terms on search engines and you can get the exact customers you’re looking for. and how they use / consume information on them.

Strategy 186
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6 Parts of Your Company That Should be Listening to Social Conversations

Convince & Convert

That’s wisdom from Radian6 CEO Marcel Lebrun (disclosure: Amber’s employer ) about the changing dynamics of communication via the Web, and the importance businesses need to place on paying attention to discussions online via social media listening. Marketing & PR. Customer Service.

Company 140
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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

Search for blogs via paid tools such as Radian6, TruPulse, and Trackur. BuzzStream is a brilliant new tool that lets you gather contact names and addresses and chart your history of communications with each individual blogger. I just wrote several posts on Brian’s PPBPR as well as moderating a Social Media Book Discussion on it.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. The main pitfall to avoid is flashy graphics for the sake of flashy graphics.

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Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

He was soon contacted by someone from the restaurant’s marketing department, and after discussing his experience, the marketer eventually sent the speaker a gift card and revised menu. Radian6Radian6 gives you a complete platform to listen, measure and engage with your customers across the entire social web.

ROI 114