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Study: Facebook Fan Pages are Great Marketing Tool for Businesses

Bill Hartzer

His research interests lie in studying motivational psychology of consumers and online marketing issues such as virtual communities and online auctions. He has published in a number of marketing and management journals, and consults with firms in financial services, energy, health-care and other industries. Post this on Diigo.

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Conference: Public Sector Web 3.0 and Future of Social Media Government

Laurel Papworth

I’m speaking in Canberra next week - a workshop on social media and government one day and presentation on online communities and voters/constituents the next. How do you save time and energy when monitoring ALL those social media sites. The challenges of the new social newspaper community and the FixMyStreets type activism.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Energy. • Maria Amezaga , Global Social Media Advisor, Shell. • Lanie James – Social Media Specialist, Chesapeake Energy. Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning. Financial Services. • Ken Hittel – Vice President, Corporate Internet Dept.

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The 5 Must-read Books for Bloggers in 2011

ProBlogger

He talks about how to give away digestible how-to content that creates a loyal, well-fed business community. Within two weeks of its launch, Social Media Examiner joined the ranks of Technorati’s Top 100 Small Business Blogs and remains in the Top 10. I believe that all micro-publishers should read this. Learn more.

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Brain Crack, Innovation, Leadership | Bare Feet Blog

Bare Feet Studios

Three years ago, when Twitter was a tight knit community of tech and communications early adopters, we literally begged them to charge for the service. As late as November, 2008, Guy Kawasaki ran a poll and over half still said they would be willing to pay – despite the usual snark attack common by internet communities.

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Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

With permission, I am publishing the unedited version here. The only investment in the act of marketing on the social web is time and energy. The easiest way to find these people is to find the communities that your users frequently visit, be it forums, Twitter, or other social networks.

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The Most Important Blogging Analysis Ever

Viper Chill

Self defined as “copywriting tips for online marketing success&# Copyblogger certainly delivers its promise with excellent content published on a regular basis. The reddit community seems to be a huge fan of images so you might want to try getting some leverage there. That’s what I would love to read.