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Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Learnings from internal data: While explaining the importance of social data, Jonas Klit Nielsen explains, “the key to measuring social marketing effectiveness lies in the marketers’ ability to analyze content-to-conversation performance, measuring impressions, reach, frequency, community growth, engagement, virality and share-ability.”

Metrics 268
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The Tune-Up Of TV

Twist Image

Before a recent flight, I downloaded the BBC television series, Sherlock , from the UK. Yahoo News ran a fascinating news item titled, Nielsen shows how people use TV differently , recently. " Nielsen is evolving its definition of TV. It has a striking resemblance to the music industry in the pre-digital download days.

Nielsen 95
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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

Click the play button to listen here: Download the audio file: [link]. Similarly, Nielsen ratings seem to be outdated. A recent Wired article, “ The Nielsen Family is Dead ,” delves into the impressive Twitter numbers of some of today’s hit television shows. Listen Now . The RSS feed is: [link].

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How to Fix a “Broken Brand” with Social

Convince & Convert

Click the play button to listen here: Download the audio file: [link]. “Nielsen, through acquisition, has picked up companies that are monitoring social media,” Jeff says. From Janrain , a free guide to improve your conversion rates and your data quality. Listen Now. The RSS feed is: [link]. Find us on iTunes: [link].

Brands 128
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Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

Click the play button to listen here: Download the audio file: [link]. For those of us who live, breathe, and work in the social sphere, this may be somewhat surprising: according to Nielsen’s most recent quarterly Global AdView Pulse report , Internet ads account for only 4.2% Listen Now. The RSS feed is: [link]. via MediaPost.

Loyalty 139
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How Brands Used Twitter in 2012

Mindjumpers

Additionally, mobility is not only just a trend, but a way of life and community management: Brands are using mobile devices to publish tweets, with community managers tweeting from outside the office at events and elsewhere. You can download the full report from here. What are your predictions for the future of Twitter in 2013?

Twitter 262
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7 Ways to Use Social Listening to Generate Leads for Your Business

Rebekah Radice

According to a recent case study by TapInfluence and Nielsen Catalina Solutions, influencer marketing delivers 11 times the ROI of digital marketing. A collaboration can help you gain access to a whole new market or increase awareness around a specific product or service perfectly suited for the influencers community.

Hashtag 138