Convince & Convert

SEPTEMBER 22, 2010

And, you need to start unifying your content strategy across all channels. It speaks further to a company needing a well-rounded online marketing strategy. It speaks further to a company needing a well-rounded online marketing strategy. If I publicly endorse you, the permission is pretty much part of the package, right?

Social Media 137

Social Media Strategy Social CRM Consultant 137

Mindjumpers

SEPTEMBER 9, 2010

Don’t let your fear for a “ negative reputation &# get you locked up in a defensive social media policy approach. Customers change, the needs of communities change, technology changes, social media changes, everything changes and is dynamic. Besides, your employees use social media anyway, for personal reasons.

Policies 186

Policies Education Social Media Marketing 186

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. There are blogs, forums, quizzes, polls, and sisterhoods (micro communities based on women’s life stages like “caregiver&# or “widow wise&# ).

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

JULY 20, 2010

It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging. Pre-Strategy, Defining Content Demand So how do you figure out what content consumers want? Easy – you listen!

Social Media 141

Social Media Strategy Consultant Blogger 141

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

Social Media Network Marketing

JULY 30, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Friday, July 30, 2010 Social Media and back-links While working on Social Media it is imperative to have a Link Strategy in mind as well. There are many more factors to consider before jumping into the back-link strategy.

Social Media 76

Social Media Reputation Engineering Widget 76

Convince & Convert

SEPTEMBER 21, 2010

This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Developing a Social Media Strategy in 7 Steps View more presentations from Jason Baer. That would be two strategies, not one. How Does Your Audience Use Social Media?

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

JULY 14, 2010

I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. Personally, I have had to serve in the positions of jester, leper, and pariah in my efforts to have others adopt social media strategies.

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. Everybody loves to stir the pot, but coming up with a programmatic solution or strategy is much harder. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. You have to create content, be part of many communities, and proceed incrementally. Social Media is Inexpensive False. Social Media is Fast False. Social media is by definition slow.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Social Media Network Marketing

AUGUST 27, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Friday, August 27, 2010 Social Media Needs A Driver Many a times we commence the Social Media planning and strategy with a bang! Online Reputation Management comprises of various elements. Unported License. Unported License.

Social Media 66

Social Media Reputation Widget Disqus 66

Social Media Network Marketing

SEPTEMBER 20, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Based on this information you need to plan your strategy. Online Reputation Management comprises of various elements. Hi Folks, do you work as an Online Community Manager? Unported License. Unported License.

Social Media 78

Social Media How To Reputation Marketing 78

Josh S Peters

NOVEMBER 23, 2009

In your conversations work your brand in when it’s appropriate, field questions, and build the reputation of you and your product. Building the awareness of you and your product on Twitter is just as much about building up your own brand and reputation on the site as it is the product. Meet them on their level.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Convince & Convert

FEBRUARY 15, 2010

Unify Your Team The first step is for companies to devise a coordinated strategy that uses email and social communication synergistically. link] [link] Alecia Dantico RT @jaybaer: Social Media and Email – What's Your Integration Strategy? Dare I say the “digital glue?&# Thanks dude. Great stuff… always.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

JULY 6, 2010

There are a few straightforward social media strategies that companies should implement to highlight their commitment to corporate social responsibility (CSR) to help build their social media shield and gain supporters. Online consumers are savvy and being open and communicative is vital to reputation management. Don’t be Shy.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. But those differences are at the tactics layer, not the strategy layer. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

MAY 4, 2010

What’s the ideal internal/external dynamic when you’re dealing with something transformative like a huge new software implementation, or social media strategy? But wouldn’t companies be better off if they didn’t need consultants? Well, if organizations didn’t need consultants, then I wouldn’t have a job. Im Jay Baer.

Social Media 117

Social Media Strategy Consultant ROI 117

Convince & Convert

MAY 13, 2010

blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. social media is not to blame. Man: …… your awesome.

Social Media 153

Social Media Strategy Social CRM Consultant 153

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store? Im Jay Baer.

Social Media 114

Social Media Strategy Apple iPhone 114

Techipedia: Tamar Weinberg

MARCH 16, 2008

Where : Black Finn NY, 218 East 53rd Street Who : Yours truly and a bunch of awesome people who are flying in to NY to attend the Search Engine Strategies conference Why : Because you know you want to support a charity and hang out with some of the biggest search industry leaders Will I see you there?? I hope so!?

MySpace 100

MySpace Handbook Yahoo Microblogging 100

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. Communities, social news sites, and online sharing can be leveraged to build a site following. They also often require large investments to create an initial community. It’s rubbish traffic. Definitely.

Social Media 164

Social Media Yahoo Discount Training 164

Convince & Convert

AUGUST 19, 2010

Allowing for and creating communities. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Social Media Network Marketing

MAY 29, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Online Reputation Management comprises of various elements. Hi Folks, do you work as an Online Community Manager? Social Media Community Managers Management Monitoring Social Media can be overwhelming. Social Media Ne.

Social Media 50

Social Media Widget Reputation Disqus 50

Convince & Convert

JUNE 24, 2010

Your social media strategy should do this too. is Crucial to your Content Marketing Strategy 6 Lessons Learned From the Demise of MySpace Driving Sales with Relevancy and Utility [link] Innovate AZ 3 Ways Infomercials Can Inspire Your Social Media: I know, I know. That’s just a brochure in 140 characters. What do you say?

Social Media 122

Social Media Strategy Social CRM MySpace 122

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Epic Change decided to dabble in social media, because as Stacey says, it was “a way to cultivate a community of support for Epic Change.&# After leveraging guest posting on a blog to successfully get more followers on Twitter, Stacey found Twitter to be a necessary addition to her social media strategy.

Social Media 172

Social Media Case Study MySpace Yahoo 172

Convince & Convert

JUNE 3, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Really, Jay? DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Jay – I disagree here. How can you not know how to care? It's been 40+ days and they are still doing and saying dumb stuff. Is anyone advising them?

Social Media 157

Social Media Strategy Consultant Social CRM 157

Social Media Network Marketing

AUGUST 14, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Online advertising is no exception, as social networks and social media have altered online marketing strategy. Online Reputation Management comprises of various elements. Hi Folks, do you work as an Online Community Manager?

Social Media 93

Social Media How To ROI Reputation 93

Convince & Convert

MARCH 10, 2010

link] Vishal Joshi RT @SMBConsultant: Staggering Social Media Insights »The Best of Twitter 20 eBook »Very Generous @jaybaer »[link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 117

Social Media eBook Strategy Consultant 117

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How can your brand participate in this space most effectively?

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. utilize whether they have an existing social media strategy or not. utilize whether they have an existing social media strategy or not. These front lines warriors are the people most in touch with the concerns and questions of your customers and prospects. Jay, I'm impressed!

Social Media 150

Social Media Strategy Consultant B2B 150

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Just do it while giving back to the community as well. Have you read The New Community Rules ? I’ve always loved the expression “it takes a lifetime to build a reputation, and five minutes to lose it.&#

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

APRIL 1, 2010

For example, Tamar Weinberg is the community manager for Mashable, and she has written for Lifehacker.com and other mega blogs. Don’t join every social network You might hear from people that you need to be everywhere, and I’m sorry to say that it’s not a good strategy. You won’t be able to scale your brand on fifty social networks.

Social Media 240

Social Media Brands How To Social Networking 240

Convince & Convert

JUNE 7, 2010

Also, the official Web site at www.deliveringhappinessbook.com will be morphing soon to an online community where readers and others can share their stories and work together to create and spread happiness in the workplace and beyond. link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 119

Social Media Strategy Review Consultant 119

Convince & Convert

MARCH 25, 2010

jaybaer: A Social Media Scoreboard That Works [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 117

Social Media Strategy Statistics Metrics 117

Techipedia: Tamar Weinberg

DECEMBER 2, 2008

What functionalities do you think WordPress, vBulletin, and other common platforms need to be able to better develop communities? Beyond the core of people who want to demonstrate their expertise in a niche by blogging, will blogging continue to grow, or will community-oriented sites become more popular? Again, super post!

Social Media 189

Social Media Class Forums Microblogging 189

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Engagement in a process called brand evangelism is one beneficial strategy to get your brand known and to help spread your message. In a brand evangelism strategy, you’d take note of those who feel good about what you are doing: they already represent your target audience. As such, it would be foolish not to embrace them.

Brands 139

Brands MySpace Yahoo StumbleUpon 139