Sherrilynne Starkie

OCTOBER 15, 2018

Eighty-four per cent of Canadians are on Facebook and almost 80 per cent use it daily. Or conversely, to keep their names out of the news. A balanced communications strategy is going to maximize the return on investment. Our campaign research indicated that Facebook and Twitter were the best channels to promote the apartments.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

AUGUST 4, 2013

The sad events that took place last month in Lac-Mégantic proved that social media can easily escape the official communications channels during a crisis situation. Facebook communities appeared in droves, and charities began fundraising online before the night was through.

Social Media 334

Social Media Case Study Communities Social Media Management 334

Sherrilynne Starkie

JULY 19, 2013

The key to realising the true value of Twitter as a communications channel lies in understanding how and why key stakeholders use the social network. Start by taking a good look the Twitter community. Understand the mix of followers in terms of the sizes of their own communities. PLEASE LIKE MY FACEBOOK PAGE.

Twitter 320

Twitter How To Social Networking Activities 320

Sherrilynne Starkie

AUGUST 20, 2012

It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. Still we can all learn from the experiment… Facebook’s secret groups. PLEASE LIKE MY FACEBOOK PAGE. Here’s one I wrote in January 2011 that continues to attract readers. Related articles.

Groups 337

Groups Groups Sports Notification 337

Sherrilynne Starkie

MARCH 8, 2015

Where does content fit into the online discussions and communities that are key to success? Once we have a handle on this, we can understand better which content resonates most and can foster social conversations around it to expand the digital footprint. PLEASE LIKE MY FACEBOOK PAGE. Related posts: How to be smart on Twitter.

Twitter 150

Twitter Metrics ROI Social Networking 150

Sherrilynne Starkie

APRIL 20, 2013

Last week, about 50 PR pros crowded into the Black Tomato pub on George Street in the Byward Market at what was IABC Ottawa’s last professional development event of the season to learn about how Melissa helped SPVM avoid a full out riot by harnessing Twitter to communicate in both official languages with protesters on the streets.

Social Media 320

Social Media Hashtag Eventful Journal 320

Sherrilynne Starkie

MARCH 8, 2014

Do you post a Facebook update or pin a photo and wait to see if someone likes it or repins it. The key is to sift through the data to find connections, relationships and community hierarchies. Where do you fit into those online discussions and communities that are key to your success? Pinterest leads Facebook in retail.

Analytics 294

Analytics Content Marketing Wikipedia 294

Sherrilynne Starkie

APRIL 26, 2015

The conversations became a lot more interesting, and having direct and immediate access to fascinating people all over the world made the experience a lot more compelling. I use it to communicate with reporters and other news professionals too; it’s often their preferred social network. PLEASE LIKE MY FACEBOOK PAGE.

Twitter 150

Twitter HootSuite Tweetdeck Aggregator 150