Akamai Marketing
SEPTEMBER 13, 2011
Two of those words are “audience&# and “community.&# The maestro directs, he coaxes, he makes the orchestra the best it can be, that’s what a good community manager’s job as well. Why should you care if you have community vs. audiences? Interested in a community vs. an audience? Guess what?
Akamai Marketing
JANUARY 1, 2015
We used promotions on Facebook to build this list. Do: We kicked off the campaign with a community, family-focused event which included prizes and give-aways for social media participants. We then advertised these posts to our highly targeted audience using a small but effective Facebook advertising budget.
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Akamai Marketing
JANUARY 1, 2015
Case Study #2: Community Driven Product Launch. Listen: The City of Honolulu wanted to encourage adoption of the app and at the same time increase citizen engagement and conversation. For tracking and ease, the event and its communication was primarily executed through Twitter using hashtag #DaBusHNL. Background: .
Akamai Marketing
DECEMBER 22, 2011
Cross-Department Social Media: As businesses continue to face the reality that community management (social media) requires time and committment, they are likely to empower more and more employees to work on the “social media team” the social media team won’t be a coming exclusively from the marketing and communication teams.
Akamai Marketing
FEBRUARY 3, 2011
Once you know WHO, then you can decide HOW (platform) and WHY (content) you’ll be conversing with them. Let your community see the whole Alice, even with your idiosyncrasies (how DO you keep your hair perfect on this grand adventure?). Be prepared to test the market, and don’t be afraid to fail. Tell your story.
Akamai Marketing
AUGUST 29, 2011
Generally speaking though, they lend themselves to community building and time saving features. Its a great way to support other Social Media Club professionals and its been a fantastic conversation starter. The “pro&# is that its a great community builder, the con is that I don’t have control over the content.
Akamai Marketing
JULY 19, 2011
Excitement to me, by the way, is measured largely in conversation around the post. But it isn’t just about timing your post, its about timing the communication around the post. I’ve been experimenting with the timing on my tweets and Facebook and Google+ Profiles. Some days just work better than others.
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