Akamai Marketing

FEBRUARY 3, 2011

Once you know WHO, then you can decide HOW (platform) and WHY (content) you’ll be conversing with them. Let your community see the whole Alice, even with your idiosyncrasies (how DO you keep your hair perfect on this grand adventure?). Be prepared to test the market, and don’t be afraid to fail. Tell your story.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

AUGUST 29, 2011

Generally speaking though, they lend themselves to community building and time saving features. Its a great way to support other Social Media Club professionals and its been a fantastic conversation starter. The “pro&# is that its a great community builder, the con is that I don’t have control over the content.

Curation 255

Curation Paper.li Storify Tools 255

Akamai Marketing

DECEMBER 31, 2013

The conversations have centered around three schools of thought: 1) investors are getting ripped off 2) social advertisers are getting ripped off 3) businesses using social media are getting ripped off. It’s differentiating feature: it’s a form of conversation. There you have the value of the conversation.

Social Media 121

Social Media Advertising Conversation ROI 121

Akamai Marketing

MARCH 2, 2012

I’ve recently had some conversations with people who are feeling that because they didn’t get integrate social media right away, that they’ve already been left behind. The community has spoken, it may be time for a renaissance of small and medium businesses. This simply isn’t the case. .

Training 196

Training Social Media Creative Commons Case Study 196

Akamai Marketing

JULY 19, 2011

Excitement to me, by the way, is measured largely in conversation around the post. The conversation took place elsewhere: Sometimes, instead of commenting on a blog post, people will choose to engage on another outpost, Facebook or Twitter for example. Regardless, you have to learn from the experience and move on.

Badge 175

Badge Creative Commons Engagement Hashtag 175

Akamai Marketing

NOVEMBER 1, 2011

While that’s the way so many conversations are taking place, its mostly because there is no single way to measure social media. If we are running a CPC campaign at the same time, then its even better because we can compare the differences in visitors in terms of conversion, length of time on the website, etc.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

NOVEMBER 10, 2011

” And much of this questioning is driving the conversation for ROI. Do we want to create community? You want community in place BEFORE you need them, which means you’ve already created the relationship. ” Its a fair question. Why Social Media? What is our impediment to increased sales?

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Questions Social Media ROI Domain Name 192

Akamai Marketing

AUGUST 9, 2011

They know that infographics are easy to read quickly and easy to share: perfect for our attention-deficit social media community. I create blog posts that conversational in tone, occasionally take a risk and encourage some creative thought-I like people who can appreciate that tone, I work well with them. Powerful stuff.

Content 202

Content Creative Commons Types Social Media 202

Akamai Marketing

JANUARY 15, 2013

If you’re looking to get a return on your social media investment, you’ll need to commit to building a community and then conversing with your community. If you work through the process WITH your community and stay flexible on tactics within your strategic plan.you’re headed in the right direction.

ROI 194

ROI Social Media Policies Creative Commons 194

Akamai Marketing

NOVEMBER 6, 2012

Its essentially relationship building with your community and audience. You can have a blog with conversion opportunities like email capture and information requests, and I think you should. We’ll cover tips for both. First, Start with Building Authority with People. This is the kinder, gentler form of authority building.

Tips 175

Tips Hubspot Engineering WordPress 175

Akamai Marketing

JULY 2, 2012

Sure, you still get points for each time you’re mentioned, but the I see this as an interpretation of the idea that if you aren’t sharing and having conversations with others, then how influential are you really? This point could be argued for a long, long, long time, which is probably the reasoning behind separating it.

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Klout Comparison Influencer Airlines 177