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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

After all, if social media serves primarily as a promotional and communications channel, who else would run it? Our new research reveals it’s time to rethink this assumption. Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations.

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3 Free Online Tools for Customer Insights + Win a Copy of Youtility [GIVEAWAY]

Kikolani

This is Youtility , and, quite simply, companies that practice it are followed, subscribed to, bookmarked, and kept on the home screen of mobile devices. Companies that don’t… aren’t. Instead of marketing that’s needed by companies, Youtility is marketing that’s wanted by customers. Youtility is marketing upside down.

Tools 141
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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year.

Research 210
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The truth in online health communities

Harp Interactive

Like any company with marketing-savvy, they put in place an aggressive, integrated SEO and social media marketing plan in order to saturate the search engines with “their&# side of the story.

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Share of voice: Measuring it for social media, PPC, SEO and PR

Sprout Social

Do people consider your company a leader in the industry? Competitor research. Use this data to determine if you have gaps in your visibility on key topics for your business, and where you may need to increase your competitive research efforts. Rather, it’s a place for communities to connect and engage with each other.

SEO 144
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What is earned media? 5 Tips for a successful earned media strategy

Sprout Social

A lot of these are the natural result of community building and an effective press strategy. For example, your product is listed on a gift guide or your company did something newsworthy and it was covered on a TV segment. All of these are earned media and are influential in building your brand’s reputation. Examples of earned media.

Strategy 136
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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Image credit: Business 2 Community. 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter. Business 2 Community ). Not as believable.) ( Business 2 Community ). DashBurst ).