Direct Marketing Observations
AUGUST 19, 2010
In some cases I commented on the new blog posts I read, in others, I would point out to others that this person is worth following on Twitter. About 5 days ago I decided to start reading “other people’s&# blog posts that caught my eye. Prior to that, I read the faves of my peeps and moved on. I was just consuming.
Direct Marketing Observations
MAY 31, 2011
But at some point a social loss leader strategy will waver because of the weight of constant escalating consumer expectations. “How can media organization encourage more readers to post and more thoughtful comments? Alternatively, what determines when you will take a few minutes to post a comment to a story online?
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Direct Marketing Observations
AUGUST 24, 2011
There was also a time where I used to do nothing but manage PPC campaigns until it just became part of each clients overall web marketing strategy. There was a time where I hated hearing the comment, “Yea but there is no ROI in social&# ; Now? We all did something before social media. Case in point. You’ve evolved.
Direct Marketing Observations
SEPTEMBER 29, 2015
So let’s relook at the post and see how it compares to 2015 with comments, updates and observations in red. Could you build a sound business strategy for a client around social media? But can you go deep on strategy? In 2015, I’d say now more than ever social is part of the fabric of every org. Let’s hope so!
Direct Marketing Observations
AUGUST 2, 2011
Which means if the employees can’t grasp the nuances of connecting on Facebook, can’t figure out how to leverage social relationships on Twitter or can’t figure out how to write a compelling blog post that will be shared and commented on-then invariably the problem isn’t the technology as much as it is the people using it.
Direct Marketing Observations
NOVEMBER 2, 2011
If you’re going to create a social media presence, or your going to have a social media strategy , it’s to achieve something right? The kicker though is, that at that point NO ONE is reading your tweets, commenting on your wall, viewing your video or reading your latest blog post. You don’t send emails to say Hi.
Direct Marketing Observations
SEPTEMBER 30, 2011
In digital marketing, social media marketing and any type of integrated marketing communications plan, we can create a strategy, design the tactics to use for that strategy and then we can implement. I’m not going to tell you what it is yet. Then we wait. We measure. We tweak and we rework, redesign and we retrench if necessary.
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