Sherrilynne Starkie

MARCH 28, 2012

Bloggers are increasingly important in public relations, according to a white paper published today by DWPub. Interaction with readers came top, with 48% of respondents citing number of comments, followers and presence on social media sites as key factors. Email marketing goes social. Download the whitepaper here.

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Blogger Survey Newsletter Features 343

Sherrilynne Starkie

JANUARY 20, 2020

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Earned Media Foundations.

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Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

MARCH 2, 2020

Getting covered by the news media is essential to digital marketing success. Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. Getting media coverage is one of the four pillars of digital marketing success alongside owned, shared and paid media.

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News Report Software Badge 404

Sherrilynne Starkie

JANUARY 11, 2018

The ability to tell good stories well will be THE disruptive marketing trend for 2018. It moves content marketing beyond the funnel into true, emotional engagement with stakeholder. million Google searches, and almost half a million tweets are published. million Facebook updates are made, there are 3.8

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Social Media Journal Crowdsourcing Skills 321

Sherrilynne Starkie

JANUARY 25, 2014

The launch instigated some journalists to comment that the Times is destroying its blue-chip brand. Jeff Jarvis , a respected journalist and blogger (of Dell Hell fame) blogged about the Times launch: “Do you find value in reading an opus from Dell about “Reaching Across the Office from Marketing to IT“? Content marketing is king.

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Advertising Survey Journal Wikipedia 289

Sherrilynne Starkie

APRIL 26, 2014

In 2013, David Guttenfelder, the AP ’s chief Asia photographer, became one of the first foreign photographers allowed to work in North Korea, and he uses Instagram to capture and publish intimate images. He gets questions and comments directly from viewers, a new concept in his profession. Social Savvy Email Marketer: Instagram.

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News Instagram Journal Policies 321

Sherrilynne Starkie

FEBRUARY 16, 2014

Most often, it’s in sales, marketing or customer service and the use of social media technologies and practices is restricted to those who have the word ‘social’ in their job title. This story was originally published at Thornley Fallis. Social Media Week 2012 SP (Photo credit: Fora do Eixo). Related posts: Media training top tips.

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Training Social Media Policies Skills 260

Sherrilynne Starkie

JUNE 2, 2013

At last week’s Third Tuesday Ottawa (#3tyow) Regret the Error blogger Craig Silverman shared his lessons learned about content curation, creation and publishing with more than 50 social media enthusiasts. Soon he was commenting about media accuracy and was seen as an expert on the subject. Stacey Diffin-Lafleu ( @TheStacey ).

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Curation Findability Journal Collaboration 299

Sherrilynne Starkie

JANUARY 23, 2018

They should also have some basic design skills to bring to marketing and communications projects. Two essential activities include publishing content online and setting up effective landing pages. Post your favourites in the comments below! Over and PicMonkey allow a social media consultant to edit photos easily.

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Consultant Skills Social Media Drupal 427