Akamai Marketing

NOVEMBER 25, 2011

All this social media marketing? And after I comment on a post by Gwen, their rep pops in for a really human conversation…(even though the marketer in her comes out when she can’t tell me the answer to my question): So, if this was your company: How would you have reacted? What’s it all about?

Social Media 156

Social Media Engagement Company Social Networking 156

Akamai Marketing

MARCH 19, 2013

Tweet Much has been writing over the years about how to manage comments in a blog or online community. Open Door Policy: The most liberal of comment moderation policies. All comments are auto-approved without any technical or human moderation. Cons: Comments can create community drama without being spammy or profane. .

Comments 130

Comments Communities Policies Posterous 130

Akamai Marketing

JUNE 28, 2009

Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. Put it in perspective.

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

MARCH 9, 2009

Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article! Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article! What’s your social currency? All Rights Reserved.

Eventful 100

Eventful Klout Tourism Policies 100

Akamai Marketing

FEBRUARY 3, 2011

Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Be prepared to test the market, and don’t be afraid to fail. That’s how PEOPLE view MARKETERS. Even when you fail, you’ll learn something: just like Alice in Wonderland.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

MARCH 9, 2009

Maybe travel and tourism will will be the next segment to utilize the power of event marketing. Share and Enjoy: Tags: event marketing , Hawaii No Comments Start the ball rolling by posting a comment on this article! P.S. The bus is already onto it’s next adventure: a NASCAR driver is using it.

Eventful 100

Eventful Tourism Klout Travel 100

Akamai Marketing

FEBRUARY 22, 2011

If you are looking for a way to automate some features of Twitter, this is a good option. All Rights Reserved.

Tools 163

Tools Klout Policies HootSuite 163

Akamai Marketing

SEPTEMBER 13, 2011

In the marketing world, we toss around some language that can be confusing. You can purchase an audience fairly quickly and start marketing to the audience immediately. Responding to a comment, tweet or post using the person’s ACTUAL name (even if you have to look it up) builds community. Guess what?

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

FEBRUARY 11, 2009

Make your marketing dollars communicate with your incentive dollars. Make your employee enhancement communicate with your incentive dollars and marketing dollars. Share and Enjoy: Tags: economy , events , politics No Comments Start the ball rolling by posting a comment on this article! What’s your social currency?

Klout 100

Klout Eventful Policies Hosting 100

Akamai Marketing

JULY 6, 2011

So unless the follower truly warrants ignoring, ignore their comments and mentions of you at your own peril. You never know when someone who follows you is going to go viral with a comment. Here’s why you should care about who follows you, because you should want to deliver info that matters to them.

Klout 221

Klout Twitter Creative Commons Facebook 221

Akamai Marketing

JULY 28, 2011

Analyze the links every 30-60-90 days and watch for consistencies for what is shared and commented on. Comments and Shares on Website/Blog : Track the topic and the number of shares and discussion around the topic. That will tell you what kind of information your audience craves from you.

Metrics 229

Metrics Twitter Postrank Analytics 229

Akamai Marketing

DECEMBER 29, 2011

I’ll also be dropping by more blogs and writing more comments where I have something to share. Truth is, I read a lot of blogs, but sometimes I am too lazy to comment. I don’t like that I’ve gotten lazy and its going to stop. I’m also going to be seeking out the blogs of people who aren’t “famous.”

Social Media 186

Social Media Vimeo Creative Commons Platform 186

Akamai Marketing

AUGUST 10, 2011

THEN it happens: SLAM BAM a snarky comment or worse, an outright attack. Manners: If your going to comment in social media or write a blog, go ahead and set some ground rules of engagement for yourself. So, have you ever had a comment or blog post blow up on you? Suddenly, the social sphere doesn’t seem so warm and fuzzy.

Blogosphere 160

Blogosphere Creative Commons Blogger Social Media 160

Akamai Marketing

JULY 26, 2011

.&# Typically, I define engagement as sharing, clicking or commenting. When I engage (click, share or comment) its because I think the information has been worth my time and I want my audience to see it. When something’s interesting, people say so. When its not, well – they ignore it.

Engagement 156

Engagement Twitter Creative Commons Trends 156

Akamai Marketing

FEBRUARY 9, 2011

If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let your customers make friends with one another too.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

JULY 7, 2011

I think it lets people know that their comments will be more widely read and also lets them know that this is info I’ve shared with lots of people. That’s to be expected to some degree, lots of us learn by “doing&#. I’m one of those people. We’ll see how its received and if something similar catches on.

Google 142

Google Conversation Collaboration Conference 142

Akamai Marketing

MARCH 29, 2011

Be disciplined: develop an editorial calendar, leave room for newsy items that your company should be commenting on. Think beyond the marketing team. Share and Enjoy: Tags: blog , social media , strategy 2 Comments Dania Posted March 29, 2011 at 7:00 PM Great information. Blog regularly 1-3X minimum per week.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

JULY 19, 2011

No matter what kind of marketing you do, you have to listen, engage, measure, repeat. The conversation took place elsewhere: Sometimes, instead of commenting on a blog post, people will choose to engage on another outpost, Facebook or Twitter for example. Regardless, you have to learn from the experience and move on.

Badge 175

Badge Creative Commons Engagement Hashtag 175

Akamai Marketing

MARCH 1, 2011

Share and Enjoy: Tags: social media , Tool , Twitter 4 Comments Kalin Dudley Posted March 18, 2011 at 5:40 PM Tara, This is an interesting subject as I was actually experiencing something from my personal twitter account last Friday. This is time consuming, but there can be some rich information there and watching trends can be invaluable.

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

JULY 10, 2012

The response itself was a pleasant surprise, but the fact that they acknowledged my comments and said they would share my comments with the guy who cleaned my carpet really impressed me. Nice follow through and thanks for letting me know you actually read the survey and my comments.

Survey 130

Survey Small Business Social Media Examples 130

Akamai Marketing

DECEMBER 20, 2011

They also know that by sharing, they engender conversations, comments and ideas which help them flesh out their ideas and opinions, which takes us back to the fact that most experts are outstanding students. That’s why so many people who are considered experts are also speakers and bloggers, writers.

Social Media 186

Social Media Creative Commons Proposal Project 186

Akamai Marketing

NOVEMBER 1, 2011

Within WOM valuation, we include things like Facebook comments and shares on Twitter from an influencer or from the company itself. In my model I based the use of Word of Mouth off of McKinsey Research valuation of Word of Mouth (WOM) value which looks at Relevance, Trust and Quantity.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

AUGUST 29, 2011

As their pictures were posted and others commented, the Storify got to be fun and interesting. Doing a Storify with thousands of people and sifting through all the ReTweets would be mind-numbing. I did a Storify a couple of months ago for my friend Derek Gabriel as he and a friend spent 12 hours on Kauai.

Curation 255

Curation Paper.li Storify Tools 255