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News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

I mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports. All this is needed to get people to engage with your brand specifically in the form of “likeing” and commenting on it.

Feed 264
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Promote white papers / eBooks / reports for lead generation. Grow your social network by including links to your Twitter account, Facebook page, YouTube channel and other social media points of presence. Respond to comments (helpfully and appropriately). Please share them in the comments. Here are 20 ideas.

ROI 191
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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. 56% of Americans have a profile on at least one social networking site. Social networks and blogs In the U.S Marketing Pilgrim ).

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25 Ways to Create Shareable Content

Convince & Convert

Pinterest became one of the fastest-growing social networks ever, and billions of videos are streamed on YouTube each day. Read the comments. If you have an active community on your blog or on one of the social networks, read the comments! Read the comments on Facebook updates. Read Twitter streams.

Content 167
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The Pressures of Content Creation

Social Media Marketing

Eliminate distractions, but invite diversions It's entirely too easy to feel the lure of social networks. What have their comments told you? Simply by noting the average number of corporate social network accounts, he demonstrated the need for consistency, but he went further, reminding us that content goes well beyond social.

Content 167
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Top 5 Tips on Making More Attractive Facebook Page

Writtent Blog

To really make the most of your presence on this popular social network, you need your business page to be attractive. For example, HubSpot uses a bold yet simple branded cover and matching logo profile. HubSpot does a great job using highlighted posts to capture visitors’ attention and make a more attractive Facebook page.

Hubspot 109
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30 Resources to Learn the Art of Writing Google+ Posts

Writtent Blog

Recent studies reveal that the social network has pretty much come out of nowhere to register 1.15 The HubSpot blog will help you go a little rogue – but not too far outside the norm – in this no-holds-barred blog. An Introduction to Google+ for eBook. Share your favorite posting tips in the comments!