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Invitation Avalanches, Attention Infidelity, and the Science of the Social Break-Up

Convince & Convert

That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up &# that studies why customers call it quits like Kim Kardashian and boyfriend du jour. That means that just 1% of your Facebook fans clicked “like&# or commented on your status update.

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friendfeed Explosion

Koka Sexton

FriendFeed is a service which, instead of layering a meta-network on top of all your other social networks, will create a news feed incorporating them all much like the Facebook news feed. Users tell the feed which networks they belong to (Facebook, Digg, Last.fm If you enjoyed this post, make sure you subscribe to my RSS feed

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

That’s because Facebook’s EdgeRank formula ensures that only status updates from companies that consumers routinely interact with show up in their news feed (unless the Facebook member changes their News Feed preferences to “Most Recent&# – anecdotally Facebook acknowledges that fewer than 5% do so).

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Mayor of Concord hyperlocal Blog

Koka Sexton

It was really an impulsive decision but I stuck with it so far and I am beginning to reap the rewards of managing a local blog for the community. The community that has been built continues to surprise me. If you enjoyed this post, make sure you subscribe to my RSS feed ! Leave a comment!

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Koka Sexton dot Com

Koka Sexton

The Top Ten Reasons for Building an Online Community in 2009 From Vovici: If you don’t currently have an online community, and you are not thinking of building an online community next year, you should be. How Do You Build An Online Community? This article provides simple step by step advice to become Twitter savvy.

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Corporate Social Media Reading List

Koka Sexton

The Top Ten Reasons for Building an Online Community in 2009 From Vovici: If you don’t currently have an online community, and you are not thinking of building an online community next year, you should be. How Do You Build An Online Community? This article provides simple step by step advice to become Twitter savvy.

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Director of Social Media

Koka Sexton

I did some tweaking on the @paragonamerica profile, it had about 6 followers at the time and started feeding in some updates and links to news about the company. But I don’t need that to get the blog becoming the central hub for the community, which is the plan. If you enjoyed this post, make sure you subscribe to my RSS feed !