Keyhole.co

JULY 29, 2023

Whether it’s seasonal promotions, new product launches, season specials or even a cause-related campaign, they develop compelling content surrounding these products and leverage influencers to amplify the content’s reach. Influencer collaboration for brand advocacy Starbucks collaborates with influencers to enhance its brand advocacy.

Campaign 52

Campaign Social Media Strategy Hashtag 52

agora pulse

JANUARY 25, 2021

Building relationships with forums, micro-influencers, and third-party sites. You could also team up with influencers or users that match your brand to spark conversations. For example, PampersUK collaborated with LadBabyOfficial to discuss life as a dad. Never delete comments, even if they are negative.

Communities 112

Communities Forums Disqus Social Media Management 112

Sprout Social

JANUARY 29, 2024

Online reputation management involves actively monitoring and influencing how your business is perceived online. Continuous reputation monitoring allows businesses to detect potential issues or negative trends in sentiment early on. Influencers In a way, influencers are like their own digital publications.

Reputation 120

Reputation Review Sentiment Software 120

Sprout Social

SEPTEMBER 7, 2021

Another campaign I love is the recent collaboration between the NBA and NBA paint, a fan account with over 70,000 followers, to announce the teams’ regular season schedules. Seventy-one percent of consumers say social posts by friends or people they know influence their purchasing decisions. If this was a real game, who would you main?

Campaign 136

Campaign Social Media Collaboration Apple 136

Sprout Social

AUGUST 21, 2023

A retail store, for example, could use automation to send a thank you response to all positive reviews and flag negative ones for immediate attention. Measure customer satisfaction with sentiment analysis Google review management software can analyze reviews and tell you how customers feel about your business.

Review 86

Review Google Brands Sentiment 86

Convince & Convert

JANUARY 21, 2014

A team of three professors worked together with a small Asian retailer to investigate how Facebook influenced sales. Collaboration with the Facebook Data Science Team. When it came to interactions with the marketer, only direct interactions influenced sales. Facebook API data. And these guys aren’t amateurs.

Study 167

Study Social Media Forums Case Study 167

Sprout Social

AUGUST 3, 2022

Or maybe you know its twin, the infamous influencer apology, complete with crocodile tears on camera. In these cases, collaborate with your legal counsel and public relations teams to shape an apology that doesn’t incriminate but still shows sympathy. In some scenarios, a company can’t take full accountability for legal reasons.

Brands 100

Brands Issues Social Media Conference 100

Waxing UnLyrical

NOVEMBER 24, 2010

And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are. They go to, sometimes, incredible lengths to create experiential opportunities to get those influencers talking about brands. Then they plan.

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Convince & Convert

FEBRUARY 2, 2012

One of the things that we’re looking at really closely is sentiment analysis. Social Mention is a nonprofit sentiment trend analysis visualization tool called WeFeelFine.org that we’ve been looking at up on the big board. That’s something you can do really easily as a retailer or as a CPG brand.

Social Media 116

Social Media Committee Team Questions 116

Sprout Social

MARCH 27, 2023

Leverage influencers and creators Social media stars increase your brand awareness, and their digital word-of-mouth tactics help build trust and increase sales. Influencers and creators are already masters of creating content that resonates. They’ve built their followings based on the engaging content they share on social.

Campaign 131

Campaign Social Media UGC Metrics 131

Sprout Social

FEBRUARY 19, 2024

Do you care about overall customer sentiment about your company? And whether or not you show up for them on their channels of choice will influence their overall experience with your brand. This kind of collaboration requires both teams have compatible tools and adequate resources. Do you care about your brand image?

Loyalty 116

Loyalty Marketing Collaboration Class 116

Webbiquity SMM

APRIL 9, 2012

FanTools uses “knowledge gained from across the FanTools network of small businesses to deliver plans” that enable local retailers, restaurants and other types of businesses to use exclusive coupon offers mixed with other content across their social networks to drive engagement and purchases. Teamplifier.

Review 200

Review Tools Social Media Klout 200

Sprout Social

FEBRUARY 24, 2020

The teen is achieving what celebrities and top tier influencers take years and entire teams to do. But with 500 million active users worldwide , and rapidly growing, TikTok holds the keys to success for influencers and brands alike. Try less,” is the sentiment. Leading the charge for brands was beauty retailer e.l.f.

Brands 125

Brands Meme Hashtag Influencer 125

Sprout Social

MARCH 9, 2022

Single Tweets and community conversations impact the real world—from influencing what film gets honored at the Oscars , to causing a 2500% increase in app downloads. But its ability to influence markets is what makes social media for investor relations so crucial. Connect with future investors and find your influencers.

Social Media 93

Social Media Sentiment Reddit Retail 93