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Brand awareness: What it is and strategies to improve it

Sprout Social

Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction. Website traffic.

Strategy 129
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A Guide to Instagram Shopping for Brands: How to Sell More Products

Social Media Strategies Summit

Retail activity through this channel will only increase. Retailers are keenly aware of the shift away from brick-and-mortar stores, especially with the current COVID-19 crisis. According to the 2019 Influencer Marketing Global Survey by Rakuten Marketing , 99% of consumers discover new products because of their influencers.

Products 163
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How to use TikTok for B2B marketing (and 3 brands doing it right)

Sprout Social

Headlines surrounding the network typically discuss how it’s impacting consumer behavior from a retail perspective, but the full picture is much larger. We surveyed over 1,000 US consumers for the 2022 Sprout Social Index ™ and found that more than one-third want to see more authentic, less produced videos from the brands they follow.

B2B 135
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Complete Guide to Instagram eCommerce in 2022

Hootsuite

In a 2021 survey, 44% of people reported using Instagram to shop weekly. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. Article, for example, uses their Instagram bio to ask folks to use their branded hashtag to post their UGC. If so, you’re in luck. Try it Free.

Instagram 117
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8 Best AI Copywriting Tools (Beyond Chat GPT)

Hootsuite

Marketers and social media managers AI copywriters can’t create your marketing strategy from scratch, but they can: Suggest KPIs to track, hashtag ideas, and more. Conduct user research and surveys via chatbots. Jasper Jasper prides itself on generating human-like written content built with team collaboration in mind.

Tools 135
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8 ways customers interact and engage with your brand on social

Sprout Social

The Harris Poll, on behalf of Sprout Social, surveyed US consumers and business executives to better understand how they use social media and its impact on organizations. The London-based clothing retailer uses listening data to inform business decisions well beyond marketing. Check out River Island , for example.

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Creator marketing: Why it’s a must and how to differentiate your brand

Sprout Social

In a Sprout survey of 280 marketers responsible for their brand’s social media strategy, 57% of respondents collaborate with content creators on a monthly basis. And nearly half of respondents (49%) value creator collaborations more than they do their other social strategies. Social media content creators.

Brands 132