Remove Collaboration Remove Fashion Remove Meme Remove Trends
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Influencer marketing trends across industries

Sprout Social

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. We’ll explore five influencer marketing trends shaping the social media landscape in 2024. They don’t want to simply collaborate with any brand.

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The Biggest Social Media Moments of 2023

Social Media Strategies Summit

As we can see from Google Trends, search interest in the movie started growing weeks before it arrived in cinemas, and it’s still not entirely died down months later: Given all the attention it generated (and continues to generate), it was inevitable that brands would leap at the chance to join the conversation. Well, quite.

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The TikTok Effect: 6 lessons from TikTok trends to influence your social strategy

Sprout Social

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? Even if your brand decides TikTok isn’t a good fit, there’s a lot to learn from the trends that have emerged. Have fun and experiment with TikTok trends.

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Wendy’s Social Media Strategy: Serving Humorous Engagement Online

Keyhole.co

Dave Thomas positioned Wendy’s as a restaurant for simple ‘old-fashioned’ burgers when he founded it in 1969 in Ohio. However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. This meme began in a 2008 episode of the American sitcom ‘The Office’. Wendy’s excels at this.

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20 Instagram Reel ideas for all types of brands

Sprout Social

Instagram Reel ideas for fashion and retail brands. Since retail and fashion brands are innately about showcasing products in an attractive way, using Reels for marketing feels natural. MeUndies collaborated with creators like Lauren-Ashley Beck to promote their social media contest, #GetSpookywithMe. Use a trending sound.

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17 Pop Culture Moments That Blew Up on Social Media in 2023

Buffer Social

But not every trend was a welcome one. This year Forekast , in partnership with Something Great Marketing , explored the events that shook social media to its core, captivated our feeds, and reminded us that you never know what trend is just around the corner. So many memes.  More on those trends later. 

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Adidas Social Media Strategy: Sporting Online Traction Globally

Keyhole.co

It shows how their social media marketing for Adidas Originals ties in with the current trends of athleisure wear. They go beyond collaborations, ensuring their content marketing strategy is tailored to their audiences. To this day, collaborations with big names are one of Adidas’s best plays for their marketing strategy.

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