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Social Listening vs. Social Monitoring: How To Use Both in 2024

Hootsuite

Social monitoring requires using specialized tools to gather qualitative and quantitative data. This data can then inform marketing. For example, as the Social Media Manager for the Vancouver Canucks, I used Hootsuite Streams daily. It can also improve customer engagement and brand reputation.

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Customer service tiers: What they are and how to create them

Sprout Social

Customer support tiers bring much-needed order to your case management strategy. Without this level of structure, skilled support agents might get stuck dealing with FAQ-level inquiries, while beginners wrestle with complex problems. Social customer care rarely lives exclusively with one team.

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How to schedule Tweets and drive better engagement

Sprout Social

In this guide, we’ll discuss the importance of scheduling Twitter posts and why it makes sense for your Twitter marketing strategy. And to help you get started, you’ll also learn how to schedule Tweets using Sprout Social’s scheduling tool. In addition to media files, you can also add saved responses to the Asset Library.

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How to recruit more talent for your social video content

Sprout Social

When I was a social media manager, I was asked the question many of us know oh-so well: “Do you want to be the face of our social channels?” There’s a new pressure on social media teams to not only make more videos, but to also star in them. Some social practitioners are all about it.

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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

For this article we quizzed the Hootsuite customer success team—people who spend their days deep in the gears of everyone’s favourite dashboard—about what little-known, under-appreciated features they pass on to social media managers day in and day out. Collaborate on drafts before posting them.

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8 Best AI Copywriting Tools (Beyond Chat GPT)

Hootsuite

Try these 8 AI copywriting tools to save time and supercharge your marketing efforts (without making you redundant). Marketers and social media managers AI copywriters can’t create your marketing strategy from scratch, but they can: Suggest KPIs to track, hashtag ideas, and more. Coming soon Big news!

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Enterprise Social Media Management: 10 Tools and Tips You Need to Know

Hootsuite

And nearly three quarters of those users (73.5%) either follow brands’ social channels or research brands and products on social media. Social media has become a critical marketing and communication tool for companies of all sizes. In enterprise social media, the stakes can be high. (As