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Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. She lives in Takoma Park, Md.,

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From Couch To 5K: Why Lindsay Allen Runs

Waxing UnLyrical

OCTOBER 12, 2010

When I heard she was training for her first-ever 5K race and trying to raise funds for Special Olympics Michigan in the process, I asked her to tell me more. I used to dread the one-mile runs in ninth grade gym class, and I never ran again after that. I’ve long admired her sense of humor, practicality and tenacity.

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And So I Dance Again

Waxing UnLyrical

JANUARY 8, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali And So I Dance Again January 8th, 2011 Tweet Yesterday, I pulled out my dancing shoes (jazz) and went off for a Broadway jazz class… after decades. “What? – I had a blast. And I missed it.

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How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

Google

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When The Media Plays Scrooge

Waxing UnLyrical

DECEMBER 13, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Flash Mob

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Judging A Blog Post By Its Cover

Waxing UnLyrical

NOVEMBER 17, 2010

Because when you live in a world as fast-paced as ours, you just have a few seconds while your potential reader is skimming through her email, or RSS reader, or website, and decides whether or not to click through and read the fully story… or move on. It’s the Google generation’s way of thinking.

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Sticky PR Measurement: Are We There Yet?

Waxing UnLyrical

NOVEMBER 1, 2010

So boom, they latch onto what their senior colleagues – and oftentimes the “marketing&# folk – think is “good&# measurement. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Maybe it’ll be change we can believe in. Maybe this time it’ll stick.

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Five Productivity Tools for PR Pros

Waxing UnLyrical

AUGUST 25, 2010

.&# With a sigh, eyes squeezed to try and wring the sleep from them, she arose, shaking her head ever so slightly, to begin the necessary rituals of ablutions, packing and boarding a train that would take her far away from her loved ones, but closer to her daily bread. Image: rubyblossom. Creative Commons To Love Yet Not OK.

Plaxo

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5 Ways To Spice Up Your WordPress Blog

Waxing UnLyrical

JANUARY 14, 2011

But the reason it takes its name from perhaps the greatest marketing genius of our time , is that you can customize it for new and returning visitors. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. That’s what the WWSGD plugin does. A very smart use of cookies. Sexy Bookmarks.

WordPress

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How Reading Fairy Tales Can Improve Public Relations

Waxing UnLyrical

DECEMBER 28, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! So, come on, then.

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Weekly Roundup: The Magic of Discovery

Waxing UnLyrical

NOVEMBER 14, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Davina K. Image: Arturo Sotillo via Flickr , Creative Commons How about you? Do you have hidden gems to share? PR, "other," etc.,

The Problem With PR

Waxing UnLyrical

SEPTEMBER 14, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. I believe that the communications industry as a whole - Marketing, Advertising, Public Relations, is moving closer and closer together as it becomes easier to curate all of the communications online. And that is the problem with PR.

Press Release

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Veterans Day: A Granddaughter Remembers

Waxing UnLyrical

NOVEMBER 11, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

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Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

NOVEMBER 15, 2010

Erica Holt has more than eight years’ experience developing digital marketing strategies for non-profit and public sector clients. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. She lives in Takoma Park, Md., with her husband and two young sons. Regardless, thanks for visiting!

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Online Videos 101: Keep It Simple, Stupid

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. She is a former student of Shonali’s Communication.org: Not-for-profits in the Digital Age class. Until three weeks ago. in Communication program.

Video

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So Much To Do

Waxing UnLyrical

NOVEMBER 6, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! The future is me.

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An Ode To Monday

Waxing UnLyrical

FEBRUARY 7, 2011

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Thanks so much for stopping by WUL!

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15 Reasons Your PR Pitches Suck

Waxing UnLyrical

JANUARY 27, 2011

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! I’d love to know.

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Etsy's PR Nightmare: Greeting Cards Making Light Of Rape

Waxing UnLyrical

JANUARY 25, 2011

For the sake of one card seller, they might have lost their market dominance. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. These cards, and the subsequent viral campaign against them, haven’t just hurt those offended by them. Thanks so much for stopping by WUL! was about time!

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Customize Your Blog's Error Page in 5 Easy Steps

Waxing UnLyrical

NOVEMBER 4, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Any further tips?

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Weekly Roundup: Unsung Heroes

Waxing UnLyrical

DECEMBER 5, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Who are yours?

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Weekly Roundup: Paloozas And Palominos

Waxing UnLyrical

NOVEMBER 7, 2010

How to not suck being a conference moderator or speaker , from TopRank’s Online Marketing Blog. Why: I’ve used David’s book, The New Rules of Marketing and PR , for my classes at Johns Hopkins for the last two years. Why: Danny Brown , Gini Dietrich and I talk about PR, blogging, social media and cow manure.

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Like Stuff On Facebook? Say Cheese, You're An Ad!

Waxing UnLyrical

JANUARY 26, 2011

Apparently there are four ways marketers and brands can turn your Facebook activity into ads, as Ad Age tells us: 1. This could backfire on marketers. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. When you “like&# a page; 2. When you check in to a place on Facebook; 3.

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How People Made 2010 What It Was

Waxing UnLyrical

DECEMBER 31, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Read All About It!

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7 Reasons To Add Amplify To Your Social Networks

Waxing UnLyrical

DECEMBER 21, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Anyway, you got me thinking.

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Weekly Roundup: Project Happiness

Waxing UnLyrical

SEPTEMBER 5, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Read All About It!

Project

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How To Become A Public Relations Star

Waxing UnLyrical

DECEMBER 14, 2010

Many thanks to @greg_savage and @LucyChisholm for their input) Mike Doman is an Account Executive at Mulberry Marketing Communications in Melbourne, Australia. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Thanks so much for stopping by WUL! Regardless, thanks for visiting!

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Weekly Roundup: The Boxing Day Edition

Waxing UnLyrical

DECEMBER 26, 2010

Free Christmas RSS icons for blogs , from Free Vector Clip Art. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts moderator Davina K. Forget Foursquare and Facebook. Why: seriously?

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12 Ways To Make Your WordPress Blog Cleaner And Cuter

Waxing UnLyrical

JANUARY 18, 2011

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod ericaholt Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Regardless, thanks for visiting!

WordPress

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Weekly Roundup: A Chuckle Or Seven

Waxing UnLyrical

AUGUST 22, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Especially you, Jill.

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Are You World Famous In Poland?

Waxing UnLyrical

OCTOBER 15, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Get Shareaholic test Filed under Career , Marketing , Social Media | Tags: anne bancroft , internet famous , mel brooks , to be or not to be , world famous in poland | Comments (13) Site settings comment help? or very cool. or very cool.

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Color Clash: Pink or Purple?

Waxing UnLyrical

OCTOBER 25, 2010

In the non-profit/cause marketing world, most notably pink, and thus breast cancer. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Turns out October is, among many other things, Domestic Violence Awareness Month. Thanks so much for stopping by WUL! Regardless, thanks for visiting!

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Being Thankful For What Is Not

Waxing UnLyrical

NOVEMBER 26, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Trust me on this one.

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MeasurePR, the Don Bartholomew Edition Round II

Waxing UnLyrical

SEPTEMBER 21, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Yes, that was me.

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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

NOVEMBER 23, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Get Shareaholic test Filed under Blogging for Grasshoppers , Guest Posts , Marketing , Social Media | Tags: advertorial , best practices , jackson wightman , pay for play | Comments (8) Site settings comment help? Tks for the kind words.

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The Year of Living Older… And Liking It

Waxing UnLyrical

JANUARY 15, 2011

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! I had fun going down memory lane.

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Do Unto Others

Waxing UnLyrical

OCTOBER 9, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Thanks, Tinu. Shall We Tweet?

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Weekly Roundup: The Gerald Durrell Edition

Waxing UnLyrical

FEBRUARY 6, 2011

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! That’s why I read him.

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Let Your Freak Flag Fly

Waxing UnLyrical

OCTOBER 6, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! I like your way of thinking.

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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

DECEMBER 4, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Mark as read Approve comment.

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Advice for a New Internet Marketer (or How to Spot Internet.

Techipedia: Tamar Weinberg

MARCH 10, 2010

She told me she worked in Internet Marketing, which I was quite excited to hear given that there was no marketing discipline taught at all in our alma mater. With Internet Marketing, there are many ways to go, from affiliate marketing to SEO to social media to email marketing. What was she doing?

Marketing

Marketing How To SEO Training

Social Pros 30 – Eric Schwartzman, Social Media Boot Camp

Convince & Convert

AUGUST 24, 2012

This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. The RSS feed is: [link]. Well, Udemy is a new social network for online training. Listen Now. Find us on iTunes: [link]. Please Support Our Sponsors.

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Weekly Roundup: Linking, Thinking and Blinking

Waxing UnLyrical

OCTOBER 10, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Read All About It!

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Get PR Measurement Off The Island

Waxing UnLyrical

SEPTEMBER 13, 2010

But the true art and science of public relations measurement should get out of the marketing mix and go beyond traditional AVE metrics. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. This is a young guy in college, and he gets what measurement is and isn’t. Read All About It!

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Four Free Digital Marketing Tools for Non-Profits

From Couch To 5K: Why Lindsay Allen Runs

Trending Sources

And So I Dance Again

How Google Instant Might Impact Your Small Non-Profit

When The Media Plays Scrooge

Judging A Blog Post By Its Cover

Sticky PR Measurement: Are We There Yet?

Five Productivity Tools for PR Pros

5 Ways To Spice Up Your WordPress Blog

How Reading Fairy Tales Can Improve Public Relations

Weekly Roundup: The Magic of Discovery

The Problem With PR

Veterans Day: A Granddaughter Remembers

Four Steps To Optimize A News Release For Google News

Online Videos 101: Keep It Simple, Stupid

So Much To Do

An Ode To Monday

15 Reasons Your PR Pitches Suck

Etsy's PR Nightmare: Greeting Cards Making Light Of Rape

Customize Your Blog's Error Page in 5 Easy Steps

Weekly Roundup: Unsung Heroes

Weekly Roundup: Paloozas And Palominos

Like Stuff On Facebook? Say Cheese, You're An Ad!

How People Made 2010 What It Was

7 Reasons To Add Amplify To Your Social Networks

Weekly Roundup: Project Happiness

How To Become A Public Relations Star

Weekly Roundup: The Boxing Day Edition

12 Ways To Make Your WordPress Blog Cleaner And Cuter

Weekly Roundup: A Chuckle Or Seven

Are You World Famous In Poland?

Color Clash: Pink or Purple?

Being Thankful For What Is Not

MeasurePR, the Don Bartholomew Edition Round II

Is Pay-to-Post Blogging The New Advertorial?

The Year of Living Older… And Liking It

Do Unto Others

Weekly Roundup: The Gerald Durrell Edition

Let Your Freak Flag Fly

Snapping at Synapses: Why Digital Death Sucks

Advice for a New Internet Marketer (or How to Spot Internet.

Social Pros 30 – Eric Schwartzman, Social Media Boot Camp

Weekly Roundup: Linking, Thinking and Blinking

Get PR Measurement Off The Island

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