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Judging A Blog Post By Its Cover

Waxing UnLyrical

Because when you live in a world as fast-paced as ours, you just have a few seconds while your potential reader is skimming through her email, or RSS reader, or website, and decides whether or not to click through and read the fully story… or move on. It’s the Google generation’s way of thinking.

Class 215
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How Reading Fairy Tales Can Improve Public Relations

Waxing UnLyrical

They’re doing such a good job of it, that they’re getting their customers and community to tell their stories for them. It is really about using the channels so well, building such good relationships with one’s community, that they are energized to tell your story for you. I’ll never forget that.

Class 237
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Social Media Online Courses and Training

Laurel Papworth

Create bitmarks & extensions for RSS, Do Share and Recipes for If This Then That. Please note: these are not my Sydney classes at the University of Sydney or the 3 Day Intensive Class for Business. Course Online Communities social media Training campaign Facebook google plus online strategy Twitter workshop'

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When The Media Plays Scrooge

Waxing UnLyrical

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Flash Mob 222
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And So I Dance Again

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali And So I Dance Again January 8th, 2011 Tweet Yesterday, I pulled out my dancing shoes (jazz) and went off for a Broadway jazz class… after decades. “What? – I had a blast. Thanks, Gee.

Class 198
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Online Videos 101: Keep It Simple, Stupid

Waxing UnLyrical

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. in Communication program. She is a former student of Shonali’s Communication.org: Not-for-profits in the Digital Age class. Until three weeks ago.

Video 218
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Weekly Roundup: Unsung Heroes

Waxing UnLyrical

As I wrote yesterday’s post, and then read through the comments, I re-learned a lesson I thought I’d already learned: that the community you are trying to build is great; but the community you have is even more important. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

Class 202