Sherrilynne Starkie

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How social media transformed PR

Sherrilynne Starkie

In the survey of 300 communications professionals, more than half agreed that social media was becoming valuable. Also, PR pros now routinely run ad campaigns…something unheard of a decade ago. Back in December 2007, the Society for New Media Research Symposium did a study into the influence of social media in PR.

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How Twitter & Facebook are making social media ads more transparent

Sherrilynne Starkie

The centre will allow show all current ads, information about campaign length and the creative behind ads. The transparency centre will disclose the total campaign spend for electioneering ads and who’s behind them. Political ads, or as Twitter calls them electioneering ads, will have a distinct look, and will be clearly labeled.

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Top Five Social Media Must Knows: The new Google News

Sherrilynne Starkie

In addition, customers that have Hootsuite Impact will also be able to measure their Pinterest account growth and analyze the performance of individual Pins as part of their integrated marketing strategy and associated campaigns. Facebook privacy: Survey suggests continuing US loyalty. The new Google News: AI meets human intelligence.

News 170
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Measuring the impact of Facebook video content

Sherrilynne Starkie

The survey findings are important for brands and organizations using video as part of a content marketing campaign, especially paid or sponsored content. These are findings of a recent study conducted by research company Neilson on behalf of the Facebook Marketing Science team.

Video 150
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Top Five: Google and women led businesses

Sherrilynne Starkie

Facebook, along with Instagram, now controls 74 per cent of the digital video campaign market according to a survey by Clinch, a video ad technology company. Follow List. Embed List. Facebook tops YouTube for branded video. Mar 09, 2018. And video is now 80 per cent of the Internet content use.

Google 123
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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Articles, website content, social media updates, email campaigns. Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Planning & Project Management Efficient execution and effective campaigns. It also explains why each is needed and they are all used.

Skills 334
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Measuring what matters in communications

Sherrilynne Starkie

Even though it’s an awareness campaign, you still have a real hard metrics that you can present. And then there’s other ways to survey people through social media or from your own list. Sometimes it’s a little tougher to fight your corner on awareness objectives because they are seen as a cost not a revenue generator.

Policies 231