Ari Herzog

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The ROI of Social Media

Ari Herzog

Pam Moore created a Twitter chat last night and asked people to explain the return on investment of social media. Some responses: One thing I'll offer off the bat: ROI is vital, but not every social activity should have ROI. Stop asking about social media ROI and start learning how to measure.

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When You Need a Social Media Manager

Ari Herzog

When you need a social media manager, think of me? As I elaborate on LinkedIn : I am looking for a full-time job as a social media manager. As I elaborate on LinkedIn : I am looking for a full-time job as a social media manager. Not bad for a site that’s never used Google AdWords or PPC campaigns.

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12 Social Media Job Titles I Want

Ari Herzog

By means of example, here are 12 job titles with a range of similarly-worded responsibilities: New Media Coordinator. Director of Integrated Media. Social Media Manager. Social Media Specialist. Digital & Social Media Specialist. Related posts: Who are the Best Social Media Researchers?

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Credit Cards and Social Media: Failures

Ari Herzog

Last week I shared 3 ways the credit card industry succeeds in social media. Jeff Bullas has a list of what he considers to be the top 10 Facebook campaigns and gives Kohl’s the number one spot. Please continue reading Credit Cards and Social Media: Failures and leave a comment if inspired.

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4 Things Joe Biden Needs to Do Now

Ari Herzog

Barack Obama campaigned for President in 2008 under the motto of hope. Joe needs to be genuine on social media so people can like him. Also, thanks to Michael Stokes for the campaign photograph. ” Source: Jezebel , April 27, 2019. Second: Give people hope. Remember the Shepard Fairey poster ?

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Drafting My Next Job Description

Ari Herzog

The employer will probably be a think tank or NGO involved in technology policy campaigns, but it could be private enterprise. Perform government relations strategies to explain our mission to their constituents and advance our policy campaigns. Got a tip or idea? Call me at 978.558.0008 or email me via this online form.

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Help Me Find My Next Job?

Ari Herzog

My recent background includes teaching communications to college students, educating sales training skills to employees, designing integrated marketing campaigns for clients, developing strategic messaging for constituents, and implementing digital media strategies for employers.

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