Remove Campaign Remove MySpace Remove ROI Remove Social News
article thumbnail

Book Review: Social Media Marketing

Webbiquity SMM

Though measuring direct ROI is challenging , a successful social media program should increase engagement with customers and prospects, provide direct website traffic and increase branded search traffic. Social Networking (Facebook, MySpace, LinkedIn, etc.). Social Sharing (YouTube, Flickr, SlideShare, etc.).

Review 152
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social Media results can’t be measured False. Unlikely at best.

article thumbnail

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

The article has examples of how social media worked too. The Poetry of Social Networking to Court Customers and Invest in Relationships (Brian Solis): Brian Solis shares his foreword to Sean Percival’s book, MySpace Marketing. Are We Too Worried with Finding the ROI of Social Media?

Marketing 265
article thumbnail

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

A Community Manager who does use social platforms needs to be able to track its effectiveness in… um… getting people through the door. I remember sitting in an ROI webinar with New Marketing Labs’ Justin Levy , and he more or less skimmed through 5 or 6 different measuring tools like Grader, and of course, Google Analytics.

article thumbnail

Zicam: Loss of Taste and Smell - The Reputation Management Fiasco.

Techipedia: Tamar Weinberg

Reply Gab "SEO ROI" Goldenberg February 6, 2008 at 5:44 pm Be proactive about it, like Dreamhost. with any other Social media campaign,if the content or the product’s not strong theres no pint in taking up the campaign Reply Daniele Rossi February 7, 2008 at 11:22 am I use ester-c when I feel a cold coming on.

article thumbnail

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

How do I know if there’s ROI in Facebook? I like the idea of a promotion for Facebook fans only in order to measure your ROI and link promo codes or specific promos to that page specifically. Take MySpace as just one of many examples of an online property that become too comfortable with its “space.&# Answers Yahoo!

Facebook 279
article thumbnail

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

In order to do well when marketing, one should have tactical knowledge and ideally, first-hand experience of the specific social media platform. This will help a great deal in planning and managing successful marketing campaigns. There are other times when marketers may have to launch a multi-platform outreach campaign.