Diva Marketing Blog

MARCH 10, 2009

Beth Kanter , prominent social media consultant and founder of BethKanter.org , and Alex Brown , visionary of AlexBrownRacing , will share their insights about the most effective social media tactics to the ROI of social media to how to make it all work on a budget of limited funds and human capital. Myspace may or may not work.

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Social Media Marketing MySpace Flickr 45

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Can those results be tied back directly to sales, and therefore ROI? Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Social Media results can’t be measured False.

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Social Media Strategy Consultant Web 2.0 149

Sprout Social

JUNE 27, 2023

Senior director of campaign strategy. Wolfley points to the nostalgic days of internet angst for many: MySpace. Writing emo poetry on MySpace notes revealed a passion for creative writing. Along with campaigns, we discussed making risks on social and his views on innovation, like artificial intelligence. Brand manager.

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Travel B2B Automotive Campaign 92

Convince & Convert

FEBRUARY 24, 2010

Marketing isn’t about campaigns any more. link] Stefan Visual slideshow: "6 Required Competencies for Social Organizations" by @jaybaer [link] [link] Eric Torres Marketing isn't about campaigns anymore, it's always on. All of this is happening to companies (maybe yours) every minute of every day. It’s always-on.

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Compete Conference Organization Social CRM 115

Convince & Convert

FEBRUARY 11, 2010

Raven Zachery, project director for the Obama Presidential Campaign app and founder of SmallSociety, defends native applications. Still, the power of mobile browsers might be exaggerated, and some apps really need the “bells and whistles” of 3-D graphics or full hardware interfacing. “The mainstream gaming market will always be native.

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Social Media Strategy Apple iPhone 113

Convince & Convert

MAY 27, 2010

I'd like to clarify that the 4,250 Facebook wall posts facilitated by our most recent campaign with Tornados were actually posts to users' walls (i.e. I'd like to clarify that the 4,250 Facebook wall posts facilitated by our most recent campaign with Tornados were actually posts to users' walls (i.e.

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Consultant Metrics Social Media Social CRM 122

Convince & Convert

MARCH 4, 2010

effective social media campaigns that left no question of their effectiveness. JeffBullas.com How to measure social media. Like the rest of social media can be of great value to your small business in many ways if you know [.] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

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Metrics Strategy How To Tourism 130

Convince & Convert

APRIL 1, 2010

I’m trying to understand how such a great campaign could have a foundation that is so unstable. Also – how long will this self-serving mea culpa campaign fad last? If you're going to launch a marketing campaign, make it universal. In my opinion, this is the difference between good or great.

Social Media 120

Social Media Content Analysis Sports 120

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The Poetry of Social Networking to Court Customers and Invest in Relationships (Brian Solis): Brian Solis shares his foreword to Sean Percival’s book, MySpace Marketing. Are We Too Worried with Finding the ROI of Social Media? The Viral Garden): What are big brand saying about the ROI of social media?

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Marketing SEO Journal Engineering 265

Convince & Convert

MAY 25, 2010

Digital marketing isn’t about campaigns, it’s about waterfalls. When I ran an agency, I put just as much stock in prospective employees’ Excel abilities as I did in their Word, Powerpoint, or Photoshop skills. Adjust Staffing and Timelines. You’re ALWAYS marketing. Every search. Every click. Every Tweet.

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Marketing Social CRM Conference Social Media 123

Convince & Convert

JUNE 22, 2010

Would a company launch a major television campaign if the CEO had never watched TV? Social media is still evolving and until a solid few years of research can prove that there is definite ROI in utilizing company-wide social media plan, most companies will still consider it only a fad. You also know how to measure your ROI effectively.

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Social Media B2B Company Consultant 130

Techipedia: Tamar Weinberg

MARCH 17, 2010

I remember sitting in an ROI webinar with New Marketing Labs’ Justin Levy , and he more or less skimmed through 5 or 6 different measuring tools like Grader, and of course, Google Analytics. The same way you create different landing pages for different ads, create specific phone numbers relating to specific campaigns.

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Communities Twitter Web 2.0 ROI 237

Convince & Convert

OCTOBER 31, 2014

Jeramie’s team tracks all the ticket links they push out as one of their KPIs, but this doesn’t mean they can measure all of the ROI their efforts are creating. When the NBA was pushing the teams to get on MySpace, he thought they were crazy. via Phoenix Suns Facebook. ” Social Media Number of the Week: 22.

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Social Media MySpace Journal Team 128

Convince & Convert

JULY 6, 2010

While demonstrating the company’s commitment to education, Target also created a local solution to a national issue by personally connecting with parents through a timely and innovative social media campaign. However, statistics show that such use of social media is still not widely utilized by most companies.

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CSR Social Media Strategy Consultant 137

Convince & Convert

AUGUST 19, 2010

It's even easier to forget (or ignore) how offline marketing materials can supplement and enrich online campaigns. It's very easy to forget that Social Media and email can work together. Great post, as usual. link] jaybaer Excellent point. Variable printing – even triggered voice mails – would be a great addition.

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Social Media Strategy Tourism Social CRM 140

Convince & Convert

OCTOBER 31, 2014

Jeramie’s team tracks all the ticket links they push out as one of their KPIs, but this doesn’t mean they can measure all of the ROI their efforts are creating. When the NBA was pushing the teams to get on MySpace, he thought they were crazy. via Phoenix Suns Facebook. ” Social Media Number of the Week: 22.

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Social Media MySpace Journal Team 115

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. I did not work on the Klout campaign. note: CoverGirl is a client of Marina Maher Communications , one of my clients.

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Social CRM Influencer Klout Social Media 133

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

Reply Gab "SEO ROI" Goldenberg February 6, 2008 at 5:44 pm Be proactive about it, like Dreamhost. with any other Social media campaign,if the content or the product’s not strong theres no pint in taking up the campaign Reply Daniele Rossi February 7, 2008 at 11:22 am I use ester-c when I feel a cold coming on.

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Reputation Chemicals Issues Consultant 125

Convince & Convert

MAY 11, 2010

Nonetheless, BK drove buyers into their restaurants and tracked ROI to the penny using Facebook. BK's Whopper Sacrifice campaign offered customers the chance to do something they already wanted to do but had no incentive to do it. That part is key. I say again, actual profit.

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FAQ Content Consultant Social Media 137

Convince & Convert

DECEMBER 9, 2014

Of course, these drawbacks are greatly outweighed by the email channel’s strengths, as evidenced by email marketing’s channel-leading ROI and by brands’ continued plans to invest more in the channel. Also, social networks can disappear, taking all of a brand’s content and audience with it, as we’ve seen with Friendster, MySpace, and others.

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Marketing Activities Press Release Mobile 162

Convince & Convert

JUNE 2, 2010

I think this Diesel campaign is genius. You have to see what Diesel is doing to promote their jeans with social media [link] [link] Derek Interesting campaign – probably working well with a certain subset, but not for me, thanks. I also think what flies in Spain may be different in the U.S. Just curious.

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Social Media Strategy Curation Privacy 133

Bare Feet Studios

OCTOBER 15, 2008

It encompasses other buzzwords and concepts you may have heard, from social networks like FaceBook , LinkedIn , and MySpace , to conversational marketing, web 2.0, We have far more to gain by sharing knowledge and collaborating on social media campaigns than we do by staying isolated in our own competitive worlds.

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Social Media Viddler Hotels Upcoming 40

Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. But your characterisation of a strategy as proactive vs reactive adds another important layer to planning.

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Social Media Strategy Social CRM Company 117

Convince & Convert

MARCH 3, 2010

Social will be part of the fabric of every client and every campaign, at which time social media expertise (at some level) will be everyone's job. For now, it doesn't bother me a ton, because the reality is that not all clients of the agency are using social yet, etc. so to carve it out is sensible. Eventually, no.

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Social Media Strategy CoTweet CoTweet 121

Convince & Convert

AUGUST 18, 2010

How can we create a killer social media campaign that will get noticed? No doubt about it, you can create a buzz rapidly using social media, but unless there is a solid product/service/brand/campaign behind it, it means nothing, as it will be washed away in the endless woe of status updates and posts.

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Questions Social Media Consultant Education 160

Convince & Convert

JUNE 3, 2010

It's interesting that they are trying to make the CEO the “star&# of the campaign, and put all the attention on him, but he seems woefully inadequate to the task. Instead, he had the temerity to say that he “wants his life back.&# What a stupid thing to say. link] jaybaer I agree. Just say “I'm sorry.&#

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Social Media Strategy Consultant Social CRM 156

Convince & Convert

APRIL 14, 2010

Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose?

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Social Media Consultant Health Care Questions 128

Convince & Convert

APRIL 28, 2010

I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. This – after Spring – before Summer campaign – drives incremental sales during a slow selling period. What would you do?

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Social Media Strategy Influencer Social CRM 147

Convince & Convert

JULY 15, 2010

In small businesses or one man bands it's easier to get an overview of who's responsible for what.

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Social Media Consultant Strategy Organization 140

Techipedia: Tamar Weinberg

MAY 5, 2010

How do I know if there’s ROI in Facebook? I like the idea of a promotion for Facebook fans only in order to measure your ROI and link promo codes or specific promos to that page specifically. Take MySpace as just one of many examples of an online property that become too comfortable with its “space.&# Answers Yahoo!

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Facebook How To Marketing URL 279

Convince & Convert

SEPTEMBER 1, 2010

because I had only one quarter to do a campaign that got big results or we were screwed. So I’d spend more money on on a big online or direct mail campaign and then learn later that some tweaks here or there would have made it way more effective 6 months down the line rather than bombing miserably in 1 month’s time.

Social Media 120

Social Media Consultant Social CRM eBook 120

Techipedia: Tamar Weinberg

JUNE 16, 2010

If you look around the social web a lot like me, you will agree that most social media campaigns suck. If your business is already on the social web, you will need something to help you improve on your campaigns. You will be able to gather enough data from your own campaigns to help you improve your online marketing.

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Questions Social Media How To Postrank 277

Convince & Convert

SEPTEMBER 21, 2010

I’m sure there’s patterns I’ve missed. 1 (Danny Brown) Tagged as: blogging , blogs , content creation , content marketing , Convince and Convert , cotent lessons , headline writing Did you enjoy this blog post?

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Social Media Strategy Social CRM Consultant 141

Techipedia: Tamar Weinberg

JULY 8, 2008

This will help a great deal in planning and managing successful marketing campaigns. There are other times when marketers may have to launch a multi-platform outreach campaign. A marketer has have an understanding of the community and help craft campaigns, articles, stories, videos and or pictures that appeal to each community.

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Social Media Marketing Consultant Communities 163

Convince & Convert

JULY 22, 2010

Even the big marketing players are still figuring this out, though the recent Old Spice campaign has done a lot to show how companies are conversing with users in new ways. This is very different to trying to reach voters direct as we decided that people listen to 'people like them' more than politicians or big budget ad campaigns.

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Social Media Strategy Influencer Case Study 128

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!)

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Social Media Radian6 Strategy SM2 155

Convince & Convert

SEPTEMBER 20, 2010

winning campaigns, measure ROI, and reach audiences. I've found to start a B2B Sm campaign – It's first advisable to do SM Monitoring to find out who,what,where and why ppl are creating buzz abt e.g. the client's brand as well and this will then allow you to define your social media landscape.

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Social Media B2B Strategy Consultant 147